Read in-depth analysis on the key trends shaping demand across in...
Read in-depth analysis on the key trends shaping demand across industries, consumers and national markets, with insight and market statistics that offer global strategic coverage.
Customer loyalty is transforming due to changing consumer preferences, technological advances and the e-commerce boom. Reinvigorating loyalty programmes in this new digital and experience-led economy requires brands to be equipped with the right…
The foodservice industry has navigated substantial challenges recently, encompassing the impacts of the COVID-19 pandemic, geopolitical conflicts, and disruptions in the supply chain. Driven by global inflation, the industry aims to restore value…
The evolving consumer preference, rapid technological advancements and ever-growing desire for convenience are driving a transition towards a smartphone-first future. Coffee industry players need to be equipped with the right strategies and tools to…
This report examines inflation levels and drivers globally and in key countries. Global inflation is moderating, although divergence among the key economies increases. Higher volatility in the energy markets and disruption of agricultural commodities…
While consumer foodservice was recovering elsewhere in the region, 2022 saw the industry fall back into decline in China, Asia Pacific’s biggest market, due to a resurgence of COVID-19 case numbers, dampening the overall regional performance in this…
Consumer foodservice has recorded an impressive recovery in 2021 and 2022 from the steep decline seen in 2020 due to COVID-19 restrictions. However, growth is expected to slow significantly from 2023 as high inflation directly impacts the industry in…
Consumer foodservice in Latin America has been on a clear recovery path since 2021, after the major losses COVID-19 inflicted on it in 2020. However, high inflation is negatively impacting consumers’ purchasing power and therefore also the pace of…
In 2022, consumer foodservice in Middle East and Africa was continuing to recover from the major dip in sales seen in 2020 when COVID-19 first hit the region. However, as one of the most badly hit industries by the restrictions in place during the…
In the upcoming years, consumers and businesses face an array of challenges, with income inequality, mass migration and rising uncertainty about another crisis being among the major ones. Nevertheless, within this lie untapped opportunities. This…
Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. Consumers are grouped based on shared traits and preferences, companies can better develop products and marketing campaigns that resonate…
McDonald's is the leading global foodservice player by sales. The company has strong brand recognition globally, with its largest presence in limited-service burger and a smaller presence in cafés. McDonald's continues to innovate through strong…
This report urges businesses to embrace affordable and accessible sustainability. It presents a comprehensive set of effective actions that can be implemented seamlessly to unlock the untapped potential of democratising sustainability during times of…
Asia Pacific is a region characterised by diverse economies, cultures and demographics. In such an environment, loyalty programmes need to be crafted to meet local consumers’ preferences. Asia Pacific is facing a turning point where it can no longer…
In the wake of the pandemic, the return to in-person dining has spurred reimagining the restaurant experience, with sustainability and the use of technology gaining relevance in the consumer mindset. Emerging restaurant concepts are increasingly…
Businesses globally face challenges in consumer markets in the short to medium term, owing to the rising cost of living and increasingly financially cautious consumers. Amidst uncertainty arise opportunities. Income and expenditure insights are…
In the upcoming years, consumers and businesses face an array of challenges, with rising income inequality being among the key ones. Nevertheless, addressing the income inequality through catering to the Bottom of the Pyramid and the Middle Class…
Rising costs of living pose challenges globally, but companies can find opportunities in several categories, essential and discretionary, especially in underpenetrated fast-growing markets. By considering category adjacencies and focusing on value,…
This report examines inflation levels and drivers globally and in key countries in Q4 2023 and 2024. Global inflation is moderating, although divergence remains among the key economies. Higher volatility in the energy markets and disruption of…
Customer loyalty ecosystems are quickly becoming a popular format for loyalty programmes. Ecosystems either connect the loyalty programmes of brands within one company or the loyalty programmes of separate companies. Ecosystems offer multiple…
In a time of uncertainty, brands must ensure that the value proposition provided by their loyalty schemes is firmly aligned with customer needs, priorities and expectations, continuously refined and adapted to withstand disruption and changing market…