Read in-depth analysis on the key trends shaping demand across in...
Read in-depth analysis on the key trends shaping demand across industries, consumers and national markets, with insight and market statistics that offer global strategic coverage.
Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…
2023 saw surging interest in weight loss driven by the rise of GLP-1 medications, with prescription drugs like Ozempic and Wegovy creating headlines during the year. Demand will continue to be strong in 2024, driven by the efficacy of these…
Older adults are a key consumer group, as companies explore opportunities in the context of an ageing population across Asia Pacific markets. This report investigates the evolving consumption habits not only of senior consumers, but also of those…
In 2023, the global marketplace for consumer health continued to be impacted by inflation and vacillating consumer demand, which limited innovation and acquisition strategies throughout the year. Nevertheless, strong growth can be found across the…
Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. Consumers are grouped based on shared traits and preferences, companies can better develop products and marketing campaigns that resonate…
In the upcoming years, consumers and businesses face an array of challenges, with income inequality, mass migration and rising uncertainty about another crisis being among the major ones. Nevertheless, within this lie untapped opportunities. This…
This report examines inflation levels and drivers globally and in key countries. Global inflation is moderating, although divergence among the key economies increases. Higher volatility in the energy markets and disruption of agricultural commodities…
The COVID-19 pandemic brought consumers online more than ever before, and, as a result, retailers have ramped up their efforts to appeal to consumers. Nevertheless, e-commerce growth has slowed from high double digits in 2020 to single-digit growth.…
In the face of a worsening macroeconomic environment in 2022, M&A activity shrank compared to the strong performance in 2021, and that slower trend is likely to continue in 2023. Investors are waiting for global economic trends and consumer health…
The long-standing movement towards marketing and formulating around “wellness” continues to deepen, as companies across consumer goods experiment with using this concept to attract consumers. This briefing identifies the factors behind the blurred…