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Read in-depth analysis on the key trends shaping demand across in...

Read in-depth analysis on the key trends shaping demand across industries, consumers and national markets, with insight and market statistics that offer global strategic coverage.

Strategy Briefing

Voice of the Consumer: Lifestyles Survey 2021: Key Insights

May 2021

Voice of the Consumer: Lifestyles Survey 2021: Key Insights report offers valuable insights into global consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and…

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Strategy Briefing

Digital Transformation in Economies and Consumers

May 2021

Investments into digital technologies and industry 4.0 are transforming economies and consumer behaviour. The briefing examines how digitalisation manifests in manufacturing, mobility, education and consumer lifestyles to improve business…

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Strategy Briefing

Global Sustainability Trends

Apr 2021

This report provides an overview of the global trends in sustainability that will shape the post COVID-19 world, from climate action and the decarbonisation of the economy to circular businesses, organic and regenerative agriculture and the global…

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Strategy Briefing

Global Economic Forecasts: Q1 2021

Mar 2021

The global recession of 2020 was milder than expected with global real GDP in 2020 contracting by 3.6%. The global economic outlook has substantially improved since the end of 2020. Global real GDP growth in 2021 is expected to be 5.3%. The global…

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Strategy Briefing

Voice of the Industry: Consumer Lifestyles

Feb 2021

In the Voice of the Industry (VOI) series, Euromonitor connects with industry professionals to explore trends and innovations. This report draws on insights from a new addition to the series, VOI Lifestyles, and explores how and why businesses are…

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Strategy Briefing

Wellness Redefined: Ageing Well

Dec 2020

As wellness trends are expanding worldwide, older consumers have become a major driver of opportunities for companies in wellness-oriented segments such as beauty and healthcare. With much more active lifestyles compared with previous generations,…

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Strategy Briefing

Environmental Sustainability Index: Global Opportunities

Dec 2020

Environmental pressures and consumer demand are set to reshape business models and operations with a revolution of product technologies and services. This report introduces Euromonitor’s Environmental Sustainability Index, which ranks 97 markets –…

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Strategy Briefing

Know Your Herd: The Rise of Local Dairy Products

Dec 2020

Local dairy products have gained importance in former years not only for companies but also for consumers as they are associated with freshness, health and sustainability. This is a challenge for global players, and they have developed different…

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Strategy Briefing

Mobility Survey 2020: Key Highlights

Nov 2020

The mobility survey launched earlier this year is part of the newly rebranded Mobility page. As well as providing insights, it can be used to answer important business questions such as, what are the prospects for transport spending in the next 12…

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Strategy Briefing

Why Sustainability Insights Matter for Business Strategy

Oct 2020

Today businesses are facing increasing pressure to take a positive and active role in protecting people and the planet. As a result, companies are embracing sustainability to protect brand reputation, comply with legislation and build back better…

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Strategy Briefing

The New Normal: Counting the Economic Toll of Coronavirus on Cities

Oct 2020

The Coronavirus (COVID-19) pandemic has slowed down economic growth and has triggered significant interruption to urban economic growth, raising unemployment, reducing consumer spending and cutting local government finances. Cities are the engines of…

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Strategy Briefing

Voice of the Industry: Sustainability in the Coronavirus Era

Sep 2020

This report captures the views of over 1,000 professionals working across different industries and geographies, on how the Coronavirus (COVID-19) pandemic is reshaping sustainability. The survey explores how companies define sustainability and engage…

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Strategy Briefing

Post-Lockdown Economy: The Challenging Recovery Ahead

Aug 2020

The Coronavirus (COVID-19) pandemic is the harshest global crisis since World War II, and will have a long-lasting impact on economies around the world. Countries are entering historic recessions, public debt will skyrocket and labour markets will…

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Strategy Briefing

Claim to Fame: A Cross-industry Perspective on Product Claims During Coronavirus

Aug 2020

Health and hygiene have become top priorities amid the Coronavirus pandemic. As consumers take greater ownership of their health and protect themselves, their families and their homes from the virus, health and efficacy-related claims gain in…

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Strategy Briefing

Wellness Redefined: Healthy Eating in a Post-Coronavirus World

Aug 2020

The emergence of the Coronavirus (COVID-19) pandemic has boosted consumer interest in being healthy. New habits around preventative health including immunity-boosting and mental wellbeing are set to play an even greater role in the pursuit of an…

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Strategy Briefing

Emerging Markets’ Middle Class Consumers in the Coronavirus Era

Jul 2020

This report provides insights into how the Coronavirus (COVID-19) pandemic impacts the middle class in emerging and developing countries. It will also deep dive into China, home to nearly half of the developing world’s middle class, to uncover the…

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Strategy Briefing

The Impact of Coronavirus on Top Five Digital Consumer Trends in 2020

Jul 2020

The Top Five Digital Consumer Trends in 2020, which published in January, provides insights into changing digital consumer values and priorities, specifically highlighting the five tech-driven trends that are expected to reshape commerce the most in…

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Strategy Briefing

Ageing Matters: The Future of Older Populations

Jun 2020

With falling birth rates and rising life expectancy, the older demographic is growing rapidly as a proportion of the global population, creating significant commercial opportunities (and challenges), as well as giving rise to new societal, economic…

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Strategy Briefing

Consumers in Lockdown: Business Models to Reach at-Home Consumers During COVID-19

Jun 2020

Many consumers worldwide have been in enforced lockdown due to the Coronavirus (COVID-19) outbreak, while many will continue to remain cautious and home-bound even after the quarantine period is lifted. How can businesses reach stay-at-home consumers…

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Strategy Briefing

Cities and Pandemics: Can We Virus-Proof Cities?

Jun 2020

Cities will need to focus on four key areas in mitigating the effects of future pandemics: urban mobility, urban design, the built environment and supply chains. Each aspect has been called into question during Coronavirus (COVID-19) with extensive…

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