World

Read in-depth analysis on the key trends shaping demand across in...

Read in-depth analysis on the key trends shaping demand across industries, consumers and national markets, with insight and market statistics that offer global strategic coverage.

Strategy Briefing

Ageing Matters: The Future of Older Populations

Jun 2020

With falling birth rates and rising life expectancy, the older demographic is growing rapidly as a proportion of the global population, creating significant commercial opportunities (and challenges), as well as giving rise to new societal, economic…

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Strategy Briefing

Cities and Pandemics: Can We Virus-Proof Cities?

Jun 2020

Cities will need to focus on four key areas in mitigating the effects of future pandemics: urban mobility, urban design, the built environment and supply chains. Each aspect has been called into question during Coronavirus (COVID-19) with extensive…

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Strategy Briefing

Claim to Fame: A Cross-industry Perspective on Product Claims During Coronavirus

Aug 2020

Health and hygiene have become top priorities amid the Coronavirus pandemic. As consumers take greater ownership of their health and protect themselves, their families and their homes from the virus, health and efficacy-related claims gain in…

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Strategy Briefing

Consumers in Lockdown: Business Models to Reach at-Home Consumers During COVID-19

Jun 2020

Many consumers worldwide have been in enforced lockdown due to the Coronavirus (COVID-19) outbreak, while many will continue to remain cautious and home-bound even after the quarantine period is lifted. How can businesses reach stay-at-home consumers…

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Strategy Briefing

Coronavirus: Purpose-Driven Brands

May 2020

The Coronavirus (COVID-19) pandemic is changing consumers’ attitudes about sustainability topics, while corporations are responding to the pandemic by putting people and purpose first. This report highlights examples of businesses taking actions to…

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Strategy Briefing

Digital Disruptors: The Global Competitive Landscape of Digital Wallets

Jun 2021

The Coronavirus (COVID-19) pandemic led to greater use of digital wallets, as consumers shifted away from cash for online and in-store payments. With gaps in financial services, increased user functions on digital wallets are challenging banks to…

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Strategy Briefing

Digital Landscape in Eastern Europe

Jul 2021

Eastern Europe’s digital development continues as consumers increasingly embrace digital services. Consumers previously suspicious of the safety of online payments began to trust and value the convenience of fast and secure online payment methods as…

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Strategy Briefing

Digital Landscape in Latin America

Jul 2021

While Latin America’s digital landscape is less well developed than other regions globally, most measures continue to improve, with Coronavirus (COVID-19) also having served to drive the digital landscape development in 2020. With locked-down…

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Strategy Briefing

Digital Landscape in Middle East and Africa

May 2020

Middle East and Africa ranks the lowest in terms of internet penetration. However, with the affordability of smartphones and increasing investment in ICT, the region is the fastest growing in terms of internet users. Gulf countries outstand with…

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Strategy Briefing

Digital Landscape in North America

Jul 2021

With North America already one of the more developed digital societies, Coronavirus (COVID-19) provided further impetus in 2020, with locked-down consumers working and learning at home, as well as shopping and entertaining themselves a lot more in an…

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