Read in-depth analysis on the key trends shaping demand across in...
Read in-depth analysis on the key trends shaping demand across industries, consumers and national markets, with insight and market statistics that offer global strategic coverage.
Eyewear was on an upward trend in 2023. The resurgence of travel post-pandemic, coupled with heightened consumer interest in eye health amid vision challenges such as myopia, presents opportunities for players. Going into 2024, businesses and…
As inflation hits consumers’ purchasing power, modern eyewear shoppers have increasingly demanding expectations of the products they buy. Players in the industry will have to adapt their retail strategies to remain competitive. Eyewear sales via…
The Coronavirus (COVID-19) pandemic is having an unprecedented impact on the fashion and luxury industry, which is facing further challenges owing to economic and political problems and income and wealth losses in key markets. This report offers a…
Evolving wellness priorities around physical and emotional health point towards simplicity, new perceived value and relevance that instils optimum quality and trust. This calls for a no-frills approach grounded in authenticity and expert-backed…
Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. Consumers are grouped based on shared traits and preferences, companies can better develop products and marketing campaigns that resonate…