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Read in-depth analysis on the key trends shaping demand across in...

Read in-depth analysis on the key trends shaping demand across industries, consumers and national markets, with insight and market statistics that offer global strategic coverage.

Strategy Briefing

Top 10 Global Consumer Trends 2022

Jan 2022

This report identifies the 10 global consumer trends expected to impact during 2021, providing specific characteristics and how the trend manifests, consumer behaviour and motivation driving the trend, as well as insights on how industry is…

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Strategy Briefing

The Next Billion Consumers

Jul 2021

The next billion consumers represent new growth opportunities worth trillions of dollars in consumer spending across the globe. However, the next billion consumers are not a monolithic cohort, as they vary hugely from market to market. In order to…

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Strategy Briefing

The Need for Ingredient Diversification in Foods

Feb 2023

In 2022, the combination of COVID-19, geopolitical tensions and increased climate events deepened disruptions to food supply. Combined with mounting health and sustainability pressures, the context invites food players globally to rethink ingredient…

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Strategy Briefing

The Impact of Third-party Nutrition Labelling

Mar 2021

This report analyses the emergence of third-party nutrition labels and their relevance in a post-Coronavirus (COVID-19) world. While comparing different labels a particular focus is on Nutri-Score that has been in the spotlight recently receiving…

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Strategy Briefing

The Future of Functional Food and Beverages in Asia Pacific

Sep 2023

In Asia Pacific, consumer need states in food and beverages cut across physical, mental and emotional wellbeing. Food and beverage companies can unlock opportunities in addressing consumers’ health goals by utilising functional ingredients and…

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Strategy Briefing

The Fight Against Food Waste

Feb 2022

Dealing with the environmental consequences and hefty economic burden of food waste has proven to be extremely difficult in a world with finite resources and a growing population. With recent advancements in the sustainable development landscape and…

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Strategy Briefing

The Evolution of Health-Conscious Eating

Jun 2023

Consumers are embracing holistic lifestyles, prioritising a nourishing diet that promotes physical and mental wellbeing. As a result, the demand for functional ingredients targeting the gut-brain axis and specific need states like memory, stress and…

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Strategy Briefing

The Evolution of Eating Occasions

Aug 2021

Eating occasions have evolved significantly with changes in consumer habits, and home as a hub will be a core focus in the next few years. Meanwhile, experiential dining out and food discovery at specialist retailers have been under threat, leading…

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Strategy Briefing

The Coronavirus Era: Where and How Consumers Shop in Food and Nutrition

Apr 2021

The coronavirus pandemic has significantly changed where and how consumers shop. Businesses must analyse this evolution and reshape their selling strategies accordingly. This report delves into these two important aspects of shopping, where and how,…

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Strategy Briefing

The Caffeine Paradox: Energy, Anxiety, And the Future of Caffeinated Beverages

Jun 2021

Caffeinated products is a dynamic growth area in beverages, as the consumer need for effective energy outweighs rising concerns about stress and anxiety. This fundamental tension, however, means that as caffeine consumption grows, increasing…

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