World

Read in-depth analysis on the key trends shaping demand across in...

Read in-depth analysis on the key trends shaping demand across industries, consumers and national markets, with insight and market statistics that offer global strategic coverage.

Strategy Briefing

World Market for Health and Wellness Packaged Food

Mar 2022

Consumers concerned about their physical and mental wellbeing are seeking preventative health solutions in food. This is driving sales of health and wellness packaged food, which reached USD497 billion in 2021. Free from has seen the strongest…

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Strategy Briefing

World Market for Health and Wellness

Dec 2023

As consumer awareness about diet impact on their health increases, health and wellness product demand gets stronger. Nevertheless, different consumer needs lead to stronger market fragmentation, and, for companies playing in this market, navigating…

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Strategy Briefing

What's New in Plant-Based Dairy and the Future of Animal-Free

Mar 2022

From plant-made milk and yoghurt to cheese alternatives, the dairy-free space continues to see very dynamic innovation, delivering strong growth and attracting key dairy players into the space. This report analyses the consumer drivers behind the…

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Strategy Briefing

Wellness: Longevity and the Quest for Healthy Ageing in Asia Pacific

Jun 2022

Wellness has been identified by Euromonitor International as having the furthest-reaching impact on industries and consumers in the future. This report looks at the link between rising longevity and consumers’ search for a healthy life and highlights…

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Strategy Briefing

Wellness Redefined: Healthy Eating in a Post-Coronavirus World

Aug 2020

The emergence of the Coronavirus (COVID-19) pandemic has boosted consumer interest in being healthy. New habits around preventative health including immunity-boosting and mental wellbeing are set to play an even greater role in the pursuit of an…

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Strategy Briefing

Voice of the Industry: Food and Nutrition

Aug 2023

This report forms part of Euromonitor’s Voice of the Industry series and features the results of a survey of professionals working in the Packaged and Fresh Food industries. It examines their opinions regarding short-, medium- and long-term…

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Strategy Briefing

Voice of the Industry: Coronavirus Impact April-October Overview

Jan 2021

The briefing includes the comparative visual overview of Voice of the Industry: COVID-19 Surveys conducted in April, July, and October. This report captures a quarterly comparative analysis of the Coronavirus impact taken by businesses globally…

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Strategy Briefing

Understanding the Path to Purchase: Global Consumer Types in 2023

Aug 2023

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. Consumers are grouped based on shared traits and preferences, companies can better develop products and marketing campaigns that resonate…

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Strategy Briefing

Transforming Women’s Health: Empowering Women Through the Life Cycle

May 2023

With advances in women’s health accelerating, commercial prospects are becoming a firm proposition for business. Embracing women’s wellness through dedicated solutions that cater for unique needs requires a holistic outlook factoring in an integrated…

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Strategy Briefing

Top Five Digital Consumer Trends in 2023

Jan 2023

Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying,…

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Strategy Briefing

Top 10 Global Consumer Trends 2022

Jan 2022

This report identifies the 10 global consumer trends expected to impact during 2021, providing specific characteristics and how the trend manifests, consumer behaviour and motivation driving the trend, as well as insights on how industry is…

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Strategy Briefing

The Next Billion Consumers

Jul 2021

The next billion consumers represent new growth opportunities worth trillions of dollars in consumer spending across the globe. However, the next billion consumers are not a monolithic cohort, as they vary hugely from market to market. In order to…

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Strategy Briefing

The Need for Ingredient Diversification in Foods

Feb 2023

In 2022, the combination of COVID-19, geopolitical tensions and increased climate events deepened disruptions to food supply. Combined with mounting health and sustainability pressures, the context invites food players globally to rethink ingredient…

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Strategy Briefing

The Impact of Third-party Nutrition Labelling

Mar 2021

This report analyses the emergence of third-party nutrition labels and their relevance in a post-Coronavirus (COVID-19) world. While comparing different labels a particular focus is on Nutri-Score that has been in the spotlight recently receiving…

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Strategy Briefing

The Future of Functional Food and Beverages in Asia Pacific

Sep 2023

In Asia Pacific, consumer need states in food and beverages cut across physical, mental and emotional wellbeing. Food and beverage companies can unlock opportunities in addressing consumers’ health goals by utilising functional ingredients and…

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Strategy Briefing

The Fight Against Food Waste

Feb 2022

Dealing with the environmental consequences and hefty economic burden of food waste has proven to be extremely difficult in a world with finite resources and a growing population. With recent advancements in the sustainable development landscape and…

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Strategy Briefing

The Evolution of Health-Conscious Eating

Jun 2023

Consumers are embracing holistic lifestyles, prioritising a nourishing diet that promotes physical and mental wellbeing. As a result, the demand for functional ingredients targeting the gut-brain axis and specific need states like memory, stress and…

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Strategy Briefing

The Evolution of Eating Occasions

Aug 2021

Eating occasions have evolved significantly with changes in consumer habits, and home as a hub will be a core focus in the next few years. Meanwhile, experiential dining out and food discovery at specialist retailers have been under threat, leading…

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Strategy Briefing

The Coronavirus Era: Where and How Consumers Shop in Food and Nutrition

Apr 2021

The coronavirus pandemic has significantly changed where and how consumers shop. Businesses must analyse this evolution and reshape their selling strategies accordingly. This report delves into these two important aspects of shopping, where and how,…

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Strategy Briefing

The Caffeine Paradox: Energy, Anxiety, And the Future of Caffeinated Beverages

Jun 2021

Caffeinated products is a dynamic growth area in beverages, as the consumer need for effective energy outweighs rising concerns about stress and anxiety. This fundamental tension, however, means that as caffeine consumption grows, increasing…

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Strategy Briefing

Sustainable Eating and the Environmental Cost of Food

Jul 2021

Environmental concerns over the future of the planet are changing the perspectives on food. An increasingly conscious consumer base wants products that are committed to areas like animal welfare, fighting food waste, plastic pollution, organic…

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Strategy Briefing

Subscription Boxes in Western Europe: The Way to Success

Dec 2021

The growing popularity of subscription boxes has led to a rise in M&A activity and funding for subscription box start-ups. Available across industries, they target specific consumer needs through different subscription models: pure convenience,…

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Strategy Briefing

Special Diets: A Spotlight on Low-Carb, Keto and Paleo Diets

Oct 2022

Special diets remain an important tool for weight management. The majority of followers of keto, low-carb and paleo diets are young, educated consumers without major health issues, which makes special diets a preventative measure and a part of a…

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Strategy Briefing

Snackification: The Future of Occasions in a Post-Pandemic Normal

Apr 2022

Urbanisation has historically driven snackification, with snacks typically characterised by convenience and portability traits that enable on-the-go and impulse snacking moments. With “anytime, anywhere” now less dependent on storefronts and physical…

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Strategy Briefing

Searching for the Oasis in a Bottle: Calming and Relaxing Beverages

Jul 2020

The Coronavirus pandemic has only accelerated the consumer need for beverages that have relaxing, stress-relieving, or sleep-inducing functionalities. While beverages have spoken to these concerns for centuries, the new wave of calming beverages is…

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Strategy Briefing

Purpose-Driven Food Consumers Target Group Developments During COVID-19

Apr 2022

The brand perception and reputation of the company is the most common reason for investing in sustainability according to Euromonitor’s Voice of the Industry survey. But what happens to this motivator during a pandemic, when values and priorities…

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Strategy Briefing

Protein-Meeting Lifestyle Demand

Feb 2023

Protein is becoming increasingly sought after due to its health benefits; with higher protein consumption being linked to overall well-being. This report explores how a growing number of manufacturers are including protein in products that are…

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Strategy Briefing

Private Label: Evolution of Premium in Food and Beverages

Jan 2023

Financial instability is a favourable environment for private label development. Premium private label, while niche, offers scope to add value and increase loyalty to retailers. It also makes added-value products accessible for price-sensitive…

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Strategy Briefing

Preventative Health in Western Europe In Consumer Health, Packaged Food and Beverages

Mar 2021

In Western Europe, the preventative health trend was accelerated by consumers’ rising health concerns due to the 2020 global pandemic. This resulted in several product launches positioned under the immune boost and/or wellbeing umbrellas. This report…

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Strategy Briefing

Plant-based Meat Substitutes: Opportunities and Challenges in Southeast Asia

Aug 2020

With the growing global interest in meat substitutes, there is also a growing interest in Southeast Asian opportunities. However, growth potential is yet to be met as consumer concern is still focused on food security. Although there is growing…

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Strategy Briefing

Plant-based Eating and Alternative Proteins

Jul 2021

Plant-based eating and alternative proteins are on the rise. More consumers are limiting consumption of animal agriculture-derived products, and this dynamic segment of food and nutrition is home to continuing innovation. Health, sustainability and…

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Strategy Briefing

Plant-Based Alternatives in Asia: Today and Beyond

Feb 2023

Plant-based alternatives are in emerging stages in Asia and set to gain traction. Companies must navigate the unique perception of meat and dairy in this region to introduce plant-based products that match consumer expectations of nutrition, taste…

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Strategy Briefing

Personalisation and Digital Wellness in Food and Nutrition

Mar 2023

Personalisation’s appeal is intensifying as modern consumers demand greater convenience and efficiency. Increasing awareness of the importance of nutrition for general health invites businesses’ innovations to create more granular tech solutions that…

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Strategy Briefing

Organic Food: Coronavirus and the Future

Mar 2021

Organic food has grown in 2020 despite its premium price points, amid the worst global economic crisis in decades. The briefing explores the reasons for this expansion, including the focus on health and food safety, the importance of sustainability…

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Strategy Briefing

Nutritional Choices: Consumers and Governments

Oct 2022

The surge in diet-related non-communicable diseases has led government authorities to take action, pushing the food industry to prioritise nutritional quality. Among the measures taken, front-of-pack labels have come to prominence, particularly in…

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Strategy Briefing

Niche Concern or Major Opportunity? The State of Plant-Based Snacking

Jul 2023

Plant-based has become a key focus for food manufacturers, as consumers consider such products to be healthier, more sustainable, more ethical and more exciting. While there has been a decline in plant-based in some food categories, plant-based…

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Strategy Briefing

New Frontiers in Healthy Food and Beverages

Jan 2024

Economic conditions may be getting more challenging for health and wellness propositions; yet post-COVID-19 consumer mindsets are also geared towards getting healthier with the right food and drinks. Innovation will be key to answering growing…

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Strategy Briefing

New Consumer Landscape: A Global Overview

Aug 2022

Today’s consumer is diverse, not only along the lines of race, ethnicity, age, income, education and urban-rural locations, but also in terms of their behaviours, values and priorities. The environment and the setting in which they live are also…

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Strategy Briefing

Navigating Inflation: How to Win in Private Label – Lessons from France, Germany and the UK

Sep 2023

Private label – retailers’ alternatives to brands – tend to benefit from inflation. However, despite record inflation in France, Germany and the UK, the market share of private label in the three countries remained broadly stable across FMCGs in…

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Strategy Briefing

Mindful Eating and Food as Medicine

Jun 2021

Mindful consumption is on the rise as health has become a top priority in a post-pandemic world. This report highlights emerging trends around functionality, clean label and digital wellness and examines the role of nutritional wellbeing in the…

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Strategy Briefing

Inflation in Packaged Foods: Causes and Implications of Price Growth

Mar 2024

Global packaged food sales are set to exceed USD3 trillion in 2024, with volumes growing over the forecast period. Even with inflationary pressures moderating, each grocery category (staple foods, dairy products and alternatives, snacks, and cooking…

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Strategy Briefing

Healthy Ageing – Dietary Products Targeting the Older Adult in Asia Pacific

Oct 2023

Older adults are a key consumer group, as companies explore opportunities in the context of an ageing population across Asia Pacific markets. This report investigates the evolving consumption habits not only of senior consumers, but also of those…

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Strategy Briefing

Health by Generation: Understanding Healthy Lifestyles and Behaviours

Jul 2020

Euromonitor’s Health and Nutrition Survey provides insight on consumers’ health behaviour and perceptions in a variety of industries, including consumer health, health and wellness, packaged food, and nutrition.

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Strategy Briefing

Global Recovery Tracker: Q4 2021

Jan 2022

As the end of 2021 approaches, almost two years into the COVID-19 pandemic, the emergence and rapid spread of the Omicron coronavirus variant has increased uncertainty and weakened the momentum of the global recovery. This series of quarterly reports…

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Strategy Briefing

Global Recovery Tracker: Q4 2020

Dec 2020

The coronavirus (COVID-19) pandemic has triggered the most severe global recession since World War II. In Q4 2020, the end of the pandemic started as countries began administering effective vaccines among the population; however, vaccine distribution…

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Strategy Briefing

Global Recovery Tracker: Q3 2020

Nov 2020

The coronavirus (COVID-19) pandemic has triggered the most severe global recession in nearly a century. Businesses are operating in a world of anxieties and uncertainties, not knowing what will be the new normal or when output and consumer spending…

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Strategy Briefing

Global Recovery Tracker: Q1 2021

Mar 2021

The global outlook has improved as of Q1 2021, thanks to vaccination progress in many developed countries. Nevertheless, the recovery prospects remain distant for most economies in the face of the spread of new, more infectious variants of the virus.…

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Strategy Briefing

Global Inflation Tracker: Q4 2023

Nov 2023

This report examines inflation levels and drivers globally and in key countries in Q4 2023 and 2024. Global inflation is moderating, although divergence remains among the key economies. Higher volatility in the energy markets and disruption of…

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Strategy Briefing

Global Inflation Tracker: Q4 2022

Dec 2022

This report examines inflation levels and drivers globally and in key countries. Global inflation is reaching a peak, although geopolitical risks and uncertainty in the energy market remain key risks. The impact varies between countries, with…

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