Read in-depth analysis on the key trends shaping demand across in...
Read in-depth analysis on the key trends shaping demand across industries, consumers and national markets, with insight and market statistics that offer global strategic coverage.
Consumers are increasingly shifting to online shopping, and they are very interested in nutritional information. As a result, it has become vital for brand owners to position their products in the most effective way on digital platforms. In this…
Today’s consumer is diverse, not only along the lines of race, ethnicity, age, income, education and urban-rural locations, but also in terms of their behaviours, values and priorities. The environment and the setting in which they live are also…
This report examines inflation levels and drivers globally and in key countries. Global inflation is reaching a peak, although geopolitical risks and uncertainty in the energy market remain key risks. The impact varies between countries, with…
Baby food players face challenges ahead given the unfavourable sociodemographic conditions, which will result in reduced volume sales growth opportunities. Therefore, premiumisation strategies will be paramount, driven by greater focus on innovation,…
Special diets remain an important tool for weight management. The majority of followers of keto, low-carb and paleo diets are young, educated consumers without major health issues, which makes special diets a preventative measure and a part of a…