World

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. Consumers are grouped based on shared traits and preferences, companies can better develop products and marketing campaigns that resonate…

In the upcoming years, consumers and businesses face an array of challenges, with income inequality, mass migration and rising uncertainty about another crisis being among the major ones. Nevertheless, within this lie untapped opportunities. This…

This report examines inflation levels and drivers globally and in key countries. Global inflation is moderating, although divergence among the key economies increases. Higher volatility in the energy markets and disruption of agricultural commodities…

Demand was saturated during the pandemic-induced boom. Big ticket purchases are now suppressed by a cost-of-living crisis. Not having a fully realised omnichannel strategy created vulnerabilities; new small store openings are part of a correction, as…

Western Europe emerged from the pandemic into a period of rising inflation, with rates hitting levels not seen for decades in many of the region’s countries. This was negatively impacting the home and garden market in 2022, as was the fact that some…

The Asia Pacific home and garden market, having seen a pan-regional decline in 2020 due to COVID-19, suffered again in 2022, after the recovery seen in 2021, as case numbers surged across China. However, the forecast period offers better prospects,…

Facing supply chain issues and raw materials inflation, Akzo Nobel slightly underperformed the home paint market over 2019-2022, owing in part to significant price increases. Focused on improving profitability in uncertain times, beyond cost cutting,…

Self-care at home, as an aspect of the wellness trend, needs to be evaluated as a strategic planning priority as this will sit alongside sustainability long term as a core value pillar. This topic accelerated over the pandemic and keeps accelerating…

As e-commerce growth rates slow from historic highs, the online channel is no longer a rising tide for all categories and brands. While potential exists with e-commerce accounting for 50% of retail’s expected growth in the next five years, retailers…

The Asian consumer is changing. Traditional values that served the collective in terms of both society and the family are on the wane, with COVID-19 lockdowns accelerating a new focus on individualism and the self. This report explores how Asian…