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Read in-depth analysis on the key trends shaping demand across in...

Read in-depth analysis on the key trends shaping demand across industries, consumers and national markets, with insight and market statistics that offer global strategic coverage.

Strategy Briefing

Claim to Fame: A Cross-industry Perspective on Product Claims During Coronavirus

Aug 2020

Health and hygiene have become top priorities amid the Coronavirus pandemic. As consumers take greater ownership of their health and protect themselves, their families and their homes from the virus, health and efficacy-related claims gain in…

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Strategy Briefing

Competitor Strategies in Home Care

Jul 2023

The global market for home care is being influenced by factors beyond hygiene. While challenges like inflation and the rising cost of living are driving innovations around energy management, factors like wellness and digitalisation are also bringing…

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Strategy Briefing

Consumer Market Flashpoints: Between Uncertainty and Opportunity

Aug 2023

In the upcoming years, consumers and businesses face an array of challenges, with income inequality, mass migration and rising uncertainty about another crisis being among the major ones. Nevertheless, within this lie untapped opportunities. This…

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Strategy Briefing

Consumer Systems and Home Automation - A Disruptive End to Silo Thinking

Jun 2021

In a world that now seems more about disruption than stability, it is always better to be the disruptor than the disrupted - and that means pushing horizons outwards. Strategy needs to be built as part of a wider consumer system rather than at…

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Strategy Briefing

Dishwashing in Middle East and Africa

Sep 2021

The COVID-19 pandemic boosted dishwashing sales in 2020, as many nations entered strict lockdowns to curb the spread of the virus. Demand was driven by more frequent home cooking and remote working, while changes in consumer purchasing behaviour…

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Strategy Briefing

Domestic Hygiene Beyond the Pandemic in Developing/Emerging Markets

Sep 2022

With health at the center of attention since the pandemic, interest in products that clean and disinfect has grown. Domestic hygiene has become an important subtheme in Home Care, especially in developing/emerging markets. Historical…

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Strategy Briefing

E-commerce Promotional Mechanics in Home Care, October - December 2020

Mar 2021

As companies and retailers compete in an increasingly dynamic e-commerce market, the need to understand promotional benchmarks and trends has never been higher. In this Promotional Mechanics report, key questions across various business areas will be…

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Strategy Briefing

Environmental Sustainability Regulation: A Cross-Industry View

Apr 2022

Regulators are increasingly focused on taking action to address the environmental impact of consumer and corporate behaviour, and sustainability legislation will become an ever more prominent feature of the operating landscape for business, across…

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Strategy Briefing

From Sustainability to Purpose: Laundry & Auto Dish Detergent Brand Packaging Policies

Jan 2021

Leading laundry and dishwashing detergent makers are frequent targets for environmental campaigners due to a plastic packaging dependence intrinsic to the FMCG industry for decades. Plastic addiction is a critical issue, classed as a major corporate…

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Strategy Briefing

Global Inflation Tracker: Q1 2023

Feb 2023

This report examines inflation levels and drivers globally and in key countries. In 2023, global inflation is expected to ease from its peak in 2022, but remaining significantly above-trend. Geopolitical risks and uncertainty in the energy market are…

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