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Read in-depth analysis on the key trends shaping demand across in...

Read in-depth analysis on the key trends shaping demand across industries, consumers and national markets, with insight and market statistics that offer global strategic coverage.

Strategy Briefing

Future of Consumption: Unlocking Gen Z Behaviour for Crafting Powerful Strategies

Mar 2024

Generation Z, comprising one-fifth of the global population, is poised to wield significant consumer influence. However, their polarized behaviours toward social activism, technology, and spending present challenges for businesses. This report…

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Strategy Briefing

From Sustainability to Purpose: A Reshaping of Priorities in Drinks and Tobacco

Feb 2021

The pandemic is influencing sustainability in drinks and tobacco. This is evolving to include consumers’ welfare concerns, with brand action on social issues and community needs. The pre-pandemic environmental focus and pledges are retained, even…

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Strategy Briefing

From Farm to Fork: Food Tech, Origins and Security

Jun 2021

This report explores how trends in food origins and food security are converging with unprecedented investment in food tech, e-commerce and delivery. The intersection of these trends is creating a new era of transparency across the “farm to fork”…

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Strategy Briefing

Food and Drinks in the Coming Era of Food Insecurity

Jan 2024

The rise in global food insecurity will be a defining challenge for the food and beverage industry in the coming decades. Once-reliable supply chains are under threat from climate change and geopolitical shifts, which means the future will be one of…

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Strategy Briefing

Environmental Sustainability Regulation: A Cross-Industry View

Apr 2022

Regulators are increasingly focused on taking action to address the environmental impact of consumer and corporate behaviour, and sustainability legislation will become an ever more prominent feature of the operating landscape for business, across…

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Strategy Briefing

Eating and Drinking in The Anxiety Economy

Dec 2022

The modern consumer confronts a world that is highly stressful. With few signs that this will change anytime soon, responding to consumer stress levels is of the utmost priority to functional products throughout the food and beverage space. This…

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Strategy Briefing

Disruption in Sugar and Sweeteners: Consumer Priorities Triggering Change

Mar 2021

While sugar legislation has played a part in reshaping the sugar and sweeteners market, consumer demands are just as important, and look set to transform this industry. This report examines current consumer attitudes towards sugar and sweeteners, as…

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Strategy Briefing

Consumer Market Flashpoints: Between Uncertainty and Opportunity

Aug 2023

In the upcoming years, consumers and businesses face an array of challenges, with income inequality, mass migration and rising uncertainty about another crisis being among the major ones. Nevertheless, within this lie untapped opportunities. This…

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Strategy Briefing

Competitor Strategies in Hot Drinks

Apr 2024

The global hot drinks industry continues to record strong growth, with greater consolidation of the industry through merger and acquisitions as well as partnership with retailers and foodservice players. At the same time, regional players from Asia…

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Strategy Briefing

Coffee Shops in Asia Pacific

Mar 2023

From rising disposable income levels and increasing taste sophistication, especially among young consumers, to the rapid expansion of local chained specialist coffee shops, Asia Pacific has seen a dynamic coffee shop environment, By analysing the…

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