Read in-depth analysis on the key trends shaping demand across in...
Read in-depth analysis on the key trends shaping demand across industries, consumers and national markets, with insight and market statistics that offer global strategic coverage.
This report examines the early impact and short-term outlook for the Coronavirus (COVID-19) global pandemic on the fmcg and services industries in India. The initial spike in demand for essential categories is expected to normalise post lock down,…
Social selling has become more popular and important during the Coronavirus (COVID-19) pandemic. Social commerce has advantages for both consumers and sellers by maximising the promotional effect. For successful social selling, attractive…
Eating occasions have evolved significantly with changes in consumer habits, and home as a hub will be a core focus in the next few years. Meanwhile, experiential dining out and food discovery at specialist retailers have been under threat, leading…
Celebrations are moving away from foodservice and festivals and back into homes. This creates opportunities for experiential foods in retail. Consumers have more time than before the pandemic, and many have started cooking, creating opportunities in…
The COVID-19 pandemic has disrupted the consumer goods market in Sub-Saharan Africa, with recovery expected to take place over time. Consumers expenditure has been negatively affected, as value seeking consumers shift to essential products. The…