Read in-depth analysis on the key trends shaping demand across in...
Read in-depth analysis on the key trends shaping demand across industries, consumers and national markets, with insight and market statistics that offer global strategic coverage.
Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…
The consumer packaging value chain is challenged by raw material prices and high operating costs. Brands can employ pack innovation strategies, to reduce the impact of price rises and preserve consumer affordability, ranging from adopting…
The briefing examines how the pulp commodity performs globally and in the largest countries in terms of supply and production. The report also provides data and analysis on pulp price dynamics, as well as trends across key commodity-consuming…
This report examines inflation levels and drivers globally and in key countries in Q4 2023 and 2024. Global inflation is moderating, although divergence remains among the key economies. Higher volatility in the energy markets and disruption of…
Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. Consumers are grouped based on shared traits and preferences, companies can better develop products and marketing campaigns that resonate…