Read in-depth analysis on the key trends shaping demand across in...
Read in-depth analysis on the key trends shaping demand across industries, consumers and national markets, with insight and market statistics that offer global strategic coverage.
In a time of uncertainty, brands must ensure that the value proposition provided by their loyalty schemes is firmly aligned with customer needs, priorities and expectations, continuously refined and adapted to withstand disruption and changing market…
The COVID-19 pandemic has brought about significant changes in business models and consumer behaviour, as well as altering the ways and the geography many of us live, work, study and play. Understanding what changes will stick after the pandemic…
This report identifies the 10 global consumer trends expected to impact during 2021, providing specific characteristics and how the trend manifests, consumer behaviour and motivation driving the trend, as well as insights on how industry is…
Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying,…
Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…
The global pandemic and the war in Ukraine have placed intense stress on global supply chains. Purely cost-based models have shown their limits, and fashion companies are now trying to pivot, as uncertainty is the “new normal”. They also need to…
Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. Consumers are grouped based on shared traits and preferences, companies can better develop products and marketing campaigns that resonate…
Born between 1995 and 2009, Generation Z (Gen Z) is coming of age alongside significant changes in post-pandemic economy, giving rise to the Gen Z luxury and fashion consumer’s tendencies for price sensitivity, individualistic expression, active…
The COVID-19 pandemic has accelerated the shift to e-commerce, exemplified by the US fashion industry, which is embracing the rapid digital evolution across every aspect of businesses. This report reviews the results of Euromonitor International's…
The Coronavirus (COVID-19) pandemic is having an unprecedented impact on the fashion and luxury industry, which is facing further challenges owing to economic and political problems and income and wealth losses in key markets. This report offers a…