World

Read in-depth analysis on the key trends shaping demand across in...

Read in-depth analysis on the key trends shaping demand across industries, consumers and national markets, with insight and market statistics that offer global strategic coverage.

Strategy Briefing

Global Inflation Tracker: Q1 2024

Mar 2024

This report examines inflation levels and drivers globally and in key countries in 2024. Global inflation is moderating, although divergence among the key economies remains. Supply chain and commodities markets disruptions remain the key risks for…

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Strategy Briefing

Holistic Wellness in Pet Care: Creating Value Through Broader Need States

Feb 2024

People today are placing focus on the desired outcome of their consumption. In the pet care universe, pet owners are extending this behaviour to their animal companions where consumables across pet food, pet treats and pet supplements are being…

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Strategy Briefing

Top Five Digital Consumer Trends in 2024

Jan 2024

Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…

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Strategy Briefing

Global Inflation Tracker: Q4 2023

Nov 2023

This report examines inflation levels and drivers globally and in key countries in Q4 2023 and 2024. Global inflation is moderating, although divergence remains among the key economies. Higher volatility in the energy markets and disruption of…

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Strategy Briefing

Sustainable Home

Nov 2023

The home cushions consumers from a mindset of resource abundance to one of short-term crisis, ultimately leading to long-term compromise. The sustainable home will be centred on the adoption of new technologies, with properties integrating reuse,…

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Global Company Profile

Nestlé SA in Pet Care

Nov 2023

Nestlé SA, primarily through its Purina brand, has shown strong performance in 2023, being a significant contributor to Nestlé’s organic growth, especially in regions such as North America, Europe and Latin America. The pet care market has seen…

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Strategy Briefing

Premiumisation in Pet Care: Inflation and Beyond

Oct 2023

The premiumisation trend in the global pet care industry brings forth new opportunities for industry players. Inflationary pressures create a challenging environment in the near term, but long-term prospects are expected to support premiumisation…

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Strategy Briefing

Understanding the Path to Purchase: Global Consumer Types in 2023

Aug 2023

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. Consumers are grouped based on shared traits and preferences, companies can better develop products and marketing campaigns that resonate…

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Strategy Briefing

Consumer Market Flashpoints: Between Uncertainty and Opportunity

Aug 2023

In the upcoming years, consumers and businesses face an array of challenges, with income inequality, mass migration and rising uncertainty about another crisis being among the major ones. Nevertheless, within this lie untapped opportunities. This…

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Strategy Briefing

Pet Care in Asia Pacific

Aug 2023

Pet care continued to record healthy growth rates throughout the pandemic in Asia Pacific, helped by some consumers adopting pets for company during lockdowns as well as a further shift to the e-commerce channel. Moving into the forecast period, the…

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Strategy Briefing

Global Inflation Tracker: Q3 2023

Aug 2023

This report examines inflation levels and drivers globally and in key countries. Global inflation is moderating, although divergence among the key economies increases. Higher volatility in the energy markets and disruption of agricultural commodities…

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Strategy Briefing

Pet Care in Western Europe

Aug 2023

The ongoing premiumisation and pet humanisation trends as well as a continued expansion of pet populations, which were helping to drive growth in the Western European pet care market over most of 2018-2023, are expected to ensure further sales…

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Strategy Briefing

Where Consumers Shop for Pet Care

Aug 2023

The retail landscape has been evolving rapidly in the pet care industry. Grocery retailers, despite their convenience, have been losing preference over the years. Pet shops and superstores are investing in becoming a one-stop shop for all things pet.…

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Strategy Briefing

Pet Care in Middle East and Africa

Aug 2023

Pet care continues to record positive value growth in Middle East and Africa, in spite of the difficult economic environment pushing volume sales into decline. Ongoing premiumisation and pet humanisation are driving value growth, despite some…

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Strategy Briefing

Pet Care in Latin America

Aug 2023

Pet care growth rates spiked during the pandemic in Latin America, helped by consumers adopting pets for company during lockdowns as well as the ongoing premiumisation and pet humanisation trends. In spite of high inflation rates in the region,…

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Strategy Briefing

Affordability, Value, and the Cost of Living: Balancing Budget and Lifestyle

Jul 2023

Consumers are facing increased pressure from rising prices as global inflation reaches 7% in 2023. The impact of higher costs of living is felt from top earners in developed markets to struggling households in emerging and developing countries.…

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Strategy Briefing

Competitor Strategies in Pet Care

Jul 2023

Pet care is a fast-growing industry. Mars and Nestlé continue to retain their dominance by a significant margin, but their shares are being challenged by other players. This report discusses how market leaders and players are responding to shifting…

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Strategy Briefing

Identifying Key Retail Partners for Brands to Expand E-Commerce Sales

Jul 2023

As the world moves beyond COVID-19, fast-moving consumer goods (FMCG) brands must navigate a reality in which e-commerce growth has slowed dramatically from the lofty heights of the pandemic. Using insights obtained from Euromonitor International’s…

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Global Company Profile

Mars Inc in Pet Care

Jul 2023

Mars, global leader in pet care, is well positioned to serve value- and quality-conscious consumers with its economy and premium brands. While the US is the largest market for Mars, emerging markets offer growth opportunities in the future due…

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Strategy Briefing

Self-Care at Home

Jun 2023

Self-care at home, as an aspect of the wellness trend, needs to be evaluated as a strategic planning priority as this will sit alongside sustainability long term as a core value pillar. This topic accelerated over the pandemic and keeps accelerating…

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