Read in-depth analysis on the key trends shaping demand across in...
Read in-depth analysis on the key trends shaping demand across industries, consumers and national markets, with insight and market statistics that offer global strategic coverage.
As companies and retailers compete in an increasingly dynamic e-commerce market, the need to understand promotional benchmarks and their impact on consumers has never been higher. In this Promotional Mechanics report, key questions across various…
While e-commerce growth rates are normalising, the online channel remains a key one for brands, as retail becomes omnichannel. Riding this wave entails more than distribution. Brands must have a comprehensive digital shelf strategy, encompassing…
Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. Consumers are grouped based on shared traits and preferences, companies can better develop products and marketing campaigns that resonate…
This report examines e-commerce usage and revenue share from e-commerce in different industries and countries. The e-commerce index helps to better understand which industries are leading and identify key success factors. The briefing also analysis…
Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…