World

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. Consumers are grouped based on shared traits and preferences, companies can better develop products and marketing campaigns that resonate…

In the upcoming years, consumers and businesses face an array of challenges, with income inequality, mass migration and rising uncertainty about another crisis being among the major ones. Nevertheless, within this lie untapped opportunities. This…

This report examines inflation levels and drivers globally and in key countries. Global inflation is moderating, although divergence among the key economies increases. Higher volatility in the energy markets and disruption of agricultural commodities…

With a presence spanning continents, Ikea distinguishes itself as the sole player in the homewares and home furnishings stores channel with a truly global reach. Ikea is now embracing compact store formats and the conversion of existing outlets into…

Seven & I Holdings Ltd is a leading global retail company headquartered in Tokyo, Japan. Its diverse retail portfolio spans convenience retail, supermarkets, department stores and retail e-commerce. Its flagship brand, 7-Eleven, is the world’s…

Online sales, though slowing, remain the leading source of future growth for groceries in the US. Persuading consumers to spend extra money in order to save time is a hard sell in a time of high inflation but the convenience of online ordering…

Although the global retail landscape remains solidly tilted towards the largest players, evolving shopping behaviours continue to compel retailers to rethink their business models. This briefing spotlights the strategies that retailers are adopting…

Affordable sustainability is now paramount, given the cost of living crisis. Consumers want low prices but this does not necessarily mean giving up sustainable choices. Making sustainability affordable is a global need, where companies can play a key…

Consumers are facing increased pressure from rising prices as global inflation reaches 7% in 2023. The impact of higher costs of living is felt from top earners in developed markets to struggling households in emerging and developing countries.…

The long-standing movement towards marketing and formulating around “wellness” continues to deepen, as companies across consumer goods experiment with using this concept to attract consumers. This briefing identifies the factors behind the blurred…