Read in-depth analysis on the key trends shaping demand across in...
Read in-depth analysis on the key trends shaping demand across industries, consumers and national markets, with insight and market statistics that offer global strategic coverage.
Although promotions continue to be a pivotal factor in influencing beverage sales, the consistent rotation of flavours can yield a similar impact. The transformation of flavours is driven by the demands of modern consumers and can significantly…
As e-commerce growth rates slow from historic highs, the online channel is no longer a rising tide for all categories and brands. While potential exists with e-commerce accounting for 50% of retail’s expected growth in the next five years, retailers…
As the world moves beyond COVID-19, fast-moving consumer goods (FMCG) brands must navigate a reality in which e-commerce growth has slowed dramatically from the lofty heights of the pandemic. Using insights obtained from Euromonitor International’s…
The long-standing movement towards marketing and formulating around “wellness” continues to deepen, as companies across consumer goods experiment with using this concept to attract consumers. This briefing identifies the factors behind the blurred…
Euromonitor International’s Soft Drinks Forecast Model expects low single-digit volume growth over the 5-year forecast period. Pricing across soft drinks categories remains high, but is expected to moderate or plateau in the second half of 2023.…