Read in-depth analysis on the key trends shaping demand across in...
Read in-depth analysis on the key trends shaping demand across industries, consumers and national markets, with insight and market statistics that offer global strategic coverage.
Bottled water makes up over two-thirds of the soft drinks market in the Middle East and Africa and will continue to dominate over the foreseeable future. Demand is high due to a scarcity of clean water, particularly in rural areas, with bulk buying…
One long term impact of the COVID-19 pandemic is likely to be a realignment of consumer health priorities, particularly in the area of immune-support. Beverages and liquid tonics can be a natural, convenient format for necessary micronutrients and…
In the aftermath of the COVID-19 pandemic, new product innovation in consumer goods remains difficult but no less essential. New innovations will likely be fewer in number and highly focused around a few key themes: promoting more control and…
The coronavirus (COVID-19) pandemic has triggered the most severe global recession in nearly a century. Businesses are operating in a world of anxieties and uncertainties, not knowing what will be the new normal or when output and consumer spending…
Over 2010-2019, local soft drinks players have established a leading role in shaping industry trends. These local players seek innovation in sensory experiences from soft drinks, lead in sugar substitute reformulation and even revive older brands by…