World

Although promotions continue to be a pivotal factor in influencing beverage sales, the consistent rotation of flavours can yield a similar impact. The transformation of flavours is driven by the demands of modern consumers and can significantly…

There was another year of positive growth in off-trade volume sales of soft drinks in Asia Pacific in 2023, as well as another year of recovery in the on-trade channel. Bottled water continues to be the dominant product in the region’s soft drinks…

While the pandemic, when it first hit the region, resulted in a slight decline in off-trade volume sales of soft drinks and a steep fall in on-trade volumes in Latin America in 2020, both channels have since been recording positive growth, including…

While performances in real value terms were negatively impacted by the high inflation putting pressure on household budgets in some countries, off-trade volume sales of soft drinks continued to record positive growth in Middle East and Africa in…

Demand for soft drinks recorded a spike in the off-trade channel in 2020, when COVID-19 restrictions included home seclusion and the closure of on-trade establishments. After two more years of positive volume growth, sales registered a slight decline…