Read in-depth analysis on the key trends shaping demand across in...
Read in-depth analysis on the key trends shaping demand across industries, consumers and national markets, with insight and market statistics that offer global strategic coverage.
As we move into a more atomised world of diverging lifestyle patterns, fragmenting use occasions and blurring categories, consumers are increasingly primed to focus on the desired outcome or intention of their consumption, with nuance and…
The consumer packaging value chain is challenged by raw material prices and high operating costs. Brands can employ pack innovation strategies, to reduce the impact of price rises and preserve consumer affordability, ranging from adopting…
While sugar legislation has played a part in reshaping the sugar and sweeteners market, consumer demands are just as important, and look set to transform this industry. This report examines current consumer attitudes towards sugar and sweeteners, as…
The diversity of consumer profiles in Southeast Asia has resulted in various strategies being adopted by both global and local soft drinks companies to appeal to local consumers. By analysing and evaluating the various strategies, such as launching…
E-commerce represents a small but thriving global retail channel for soft drinks. This briefing examines Euromonitor International’s e-commerce data across 15 markets, focusing on soft drinks brands’ performance in 2023. Leading brands, categories…