World

The pandemic in 2020 positively impacted off-trade volume sales of bottled water in Western Europe. Stockpiling during the lockdown periods, and a consumer preference for larger packages and healthier soft drinks helped the category to grow, although…

Both coffee and tea face major sustainability challenges in the years ahead. Producers will need to reduce the environmental impact of their products throughout their lifespans, as well as prepare mitigation measures, as climate change threatens the…

Juice sales in Eastern Europe dipped slightly into negative territory in 2020, impacted by increasing price sensitivity among consumers due to the economic impact of Coronavirus (COVID-19) in the region. The previously booming growth of not from…

As consumers prepare fewer meals overall, while demanding more assistance for the ones they do, spending and brand equity will accrue to those companies providing fresh prepared meals on demand, from delivery aggregators to retailers, restaurant…

Overall prospects for the global soft drinks industry continue to trend up slightly in Q2. Away-from-home traffic and on-trade consumption remain the most important variables as we enter the vital high-volume summer months of northern hemisphere…

RTD tea has changed its positioning in Europe over recent years, moving from something highly commoditised and refreshment-driven to something that aligns with current consumer trends and a more premium positioning. This briefing explores the…

The diversity of consumer profiles in Southeast Asia has resulted in various strategies being adopted by both global and local soft drinks companies to appeal to local consumers. By analysing and evaluating the various strategies, such as launching…

In Eastern Europe, the COVID-19 pandemic did not cause any surge in sales of bottled water through off-trade channels in 2020. However, the impact on off-trade channels varied by country as preferences and consumption habits of local consumers played…

This report explores how trends in food origins and food security are converging with unprecedented investment in food tech, e-commerce and delivery. The intersection of these trends is creating a new era of transparency across the “farm to fork”…

Caffeinated products is a dynamic growth area in beverages, as the consumer need for effective energy outweighs rising concerns about stress and anxiety. This fundamental tension, however, means that as caffeine consumption grows, increasing…

Asia Pacific is the key region for RTD coffee globally, accounting for nearly 80% of global sales. Much of this is due to Japan, with sales of USD11 billion. However, home seclusion due to COVID-19 hit the Japanese market hard, which accelerated the…

This report considers what socialising will look like in a post-COVID-19 era, focusing on several key questions. A return to the “Roaring Twenties” in the beverages space or a continuing decimation of the on-trade? How has socialising changed (eg…

Emanating from the innovation of tobacco regulators, legislation in the drinks and tobacco industries promises to spread, increasingly shaping the nature and characteristics of the products we can consume and when, how and where they can be marketed…

Striving for Wellbeing in Drinks & Tobacco has been identified as one of the most important themes in the world of beverages. Alcohol, caffeine, sugar and cannabis are a significant part of how global consumers manage their wellbeing. In the decade…

The Q3 update to global soft drinks forecasts is largely consistent with published baseline (October) 2020 projections, with a small upgrade to our Q2 outlook relative to May 2021. While the rise of COVID-19 variants provides cause for uncertainty,…

The growing popularity of subscription boxes has led to a rise in M&A activity and funding for subscription box start-ups. Available across industries, they target specific consumer needs through different subscription models: pure convenience,…

Data from personal health technology – wearables, smart fitness machines and apps - is being used to change and improve consumer nutrition and consumption routines. Health tech will have an outsized impact on the beverage industry, as the…

Energy-boosting drinks have grown in popularity in Europe, as consumers seek functional drinks that can help improve performance, focus and energy levels at work (at home or in the traditional office/workplace) or at the gym. This was accelerated by…

This report identifies the 10 global consumer trends expected to impact during 2021, providing specific characteristics and how the trend manifests, consumer behaviour and motivation driving the trend, as well as insights on how industry is…

Taxation on sugar-sweetened beverages in key markets, coupled with changing consumers tastes and attitudes to nutrition are beginning to address the question of sugar content in the industry. This report explores alternative sugar control strategies…