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World

Read in-depth analysis on the key trends shaping demand across in...

Read in-depth analysis on the key trends shaping demand across industries, consumers and national markets, with insight and market statistics that offer global strategic coverage.

Strategy Briefing

The League and Club Indices 2022

Aug 2022

Euromonitor International’s League and Club (including franchises) indices provide a well-defined and comparable view of 55 domestic leagues and over 800 clubs across nine team sports globally to uncover the leading performers from a commercial…

USD 1,325
Strategy Briefing

Sportswear in Western Europe

Aug 2022

Sportswear in Western Europe saw a marked decline in sales in 2020, when Coronavirus (COVID-19) restrictions negatively impacted the overall apparel and footwear market. However, a strong rebound was seen in 2021, with further positive growth…

USD 1,325
Strategy Briefing

Travel: Quarterly Statement Q2 2022

Jun 2022

The Travel Quarterly Statement for Q2 2022 shows a mixed picture for global travel and tourism. On the one hand, there is immense consumer demand as more travel restrictions ease, so much so that supply cannot match it due to challenges such as…

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Strategy Briefing

Evolution of Physical Space in Hospitality

Jun 2022

Physical spaces are evolving amid the impact of the global pandemic on consumer lifestyles, business models and workplace alongside the influence of digital transformation. They embrace flexibility and functionality to enhance consumer experience and…

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Strategy Briefing

Global Inflation Tracker: Q2 2022

May 2022

The report examines inflation level and drivers globally and in the key countries. Global inflation is forecast to accelerate due to higher energy and commodity prices, disruptions in supply chains and weaker business confidence. Impact varies…

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Strategy Briefing

A Glimpse into the Sports Metaverse

May 2022

Technology companies have often utilised the captive audiences of sports as a sandbox, illustration and advertisement from which to promote emerging technologies. The metaverse has become the newest macro-goal for many of the world's tech giants and,…

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Strategy Briefing

Blockchain and Cryptocurrency Sponsorships Emergence and Impact in Sports

Apr 2022

Crypto players have signed a myriad new partnership deals over the past year and are quickly becoming a disruptive force in the sports industry. While in the short term crypto sponsors can provide much-needed revenue to an industry highly impacted by…

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Strategy Briefing

The Club Index 2021: How the Sports Industry is Emerging from the Pandemic

Nov 2021

The Club Index was developed as a means to benchmark top sports clubs across key metrics, ensuring that stakeholders can contextualize performance and opportunity across the sports industry.

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Strategy Briefing

China's Synergies with European Football

Aug 2021

This report analyses the evolving synergies between Chinese and European football across key areas including sponsorship and fan engagement strategies.

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Strategy Briefing

The Era of Food on Demand

Jun 2021

As consumers prepare fewer meals overall, while demanding more assistance for the ones they do, spending and brand equity will accrue to those companies providing fresh prepared meals on demand, from delivery aggregators to retailers, restaurant…

USD 1,325
Strategy Briefing

The European Super League and the Role of Fans as Key Stakeholders

Apr 2021

This report analyses the breakaway European Super League (ESL) plans in the context of the commercial performance of European football more broadly.

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Strategy Briefing

TikTok and Twitch: Engaging the Next Generation of Sports Fans Online

Mar 2021

This report analyses recent digital trends within social media environment relevant to the Sports industry. Looking at the emerging and already well-established social media platforms, the report examines how Sports and esports properties are…

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Strategy Briefing

Football Tourism After Coronavirus

Jan 2021

The Coronavirus (COVID-19) has had a significant impact on football tourism. As both the sports and travel industries struggle to recover, the impact on travelling football fans and tourism companies could be greater and longer lasting than for other…

USD 1,325
Strategy Briefing

Global Recovery Tracker: Q4 2020

Dec 2020

The coronavirus (COVID-19) pandemic has triggered the most severe global recession since World War II. In Q4 2020, the end of the pandemic started as countries began administering effective vaccines among the population; however, vaccine distribution…

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Strategy Briefing

The State of Women's Football 2020

Dec 2020

This report analyses the state of women’s football in 2020 and its potential for further development in the light of and beyond the Coronavirus (COVID-19) pandemic. The report looks at historic issues negatively affecting women’s football, and…

USD 1,325
Strategy Briefing

Experience Virtual Worlds: Unlocking Opportunities in Consumer Engagement, Branding and Marketing

Nov 2020

Video games continue to capture new audiences, providing more ways to generate revenues and engage consumers. The role of virtual platforms grew in 2020, as they replaced “normal” social and brand activities during the pandemic. FMCG brands,…

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Strategy Briefing

Foodservice Payment Innovation: Sports and Entertainment Venues

Sep 2020

This briefing continues a series devoted to exploring challenges, opportunities and innovation in different foodservice payment environments. Sports and entertainment venues are a critical component of leisure foodservice purchases worldwide and have…

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Strategy Briefing

The Coronavirus Era: ‘Hometainment’ and the New Experiential Consumer in Food and Nutrition

Sep 2020

Celebrations are moving away from foodservice and festivals and back into homes. This creates opportunities for experiential foods in retail. Consumers have more time than before the pandemic, and many have started cooking, creating opportunities in…

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Strategy Briefing

The Impact of Coronavirus on Customer Experience: Lifestyle Brands vs Customer Journey

Aug 2020

The Coronavirus (COVID-19) crisis has led to a major structural change towards a complete digitalisation of operational structures of lifestyle brands, which in turn has reset the importance of customer experiences, building trust and strong…

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Strategy Briefing

Professional Golf: Traditional and Emerging Sponsorship Opportunities

Aug 2020

Like all major professional sports properties, golf organisations and tours are facing unprecedented challenges brought about by the Coronavirus. Re-energising the sport and unlocking a younger fanbase will accelerate a return to commercial success…

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