Read in-depth analysis on the key trends shaping demand across in...
Read in-depth analysis on the key trends shaping demand across industries, consumers and national markets, with insight and market statistics that offer global strategic coverage.
The coronavirus (COVID-19) pandemic has triggered the most severe global recession since World War II. In Q4 2020, the end of the pandemic started as countries began administering effective vaccines among the population; however, vaccine distribution…
The Coronavirus (COVID-19) has had a significant impact on football tourism. As both the sports and travel industries struggle to recover, the impact on travelling football fans and tourism companies could be greater and longer lasting than for other…
This report analyses recent digital trends within social media environment relevant to the Sports industry. Looking at the emerging and already well-established social media platforms, the report examines how Sports and esports properties are…
This report analyses the breakaway European Super League (ESL) plans in the context of the commercial performance of European football more broadly.
As consumers prepare fewer meals overall, while demanding more assistance for the ones they do, spending and brand equity will accrue to those companies providing fresh prepared meals on demand, from delivery aggregators to retailers, restaurant…
This report analyses the evolving synergies between Chinese and European football across key areas including sponsorship and fan engagement strategies.
The Club Index was developed as a means to benchmark top sports clubs across key metrics, ensuring that stakeholders can contextualize performance and opportunity across the sports industry.
This report identifies the 10 global consumer trends expected to impact during 2021, providing specific characteristics and how the trend manifests, consumer behaviour and motivation driving the trend, as well as insights on how industry is…
Crypto players have signed a myriad new partnership deals over the past year and are quickly becoming a disruptive force in the sports industry. While in the short term crypto sponsors can provide much-needed revenue to an industry highly impacted by…
Technology companies have often utilised the captive audiences of sports as a sandbox, illustration and advertisement from which to promote emerging technologies. The metaverse has become the newest macro-goal for many of the world's tech giants and,…