World

Read in-depth analysis on the key trends shaping demand across in...

Read in-depth analysis on the key trends shaping demand across industries, consumers and national markets, with insight and market statistics that offer global strategic coverage.

Strategy Briefing

Fan Engagement in Focus: Measuring the Impact of Sports Betting on the Industry

Jul 2023

This report focuses on the impact of sports betting on fan engagement, and the challenge of winning in a content rich but attention poor media landscape. By analysing weighted web traffic and app data, it provides insights into the ways sports…

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Strategy Briefing

Fintech’s Next Phase

May 2023

“Fintech’s next phase” refers to the greater integration of fintech with commerce. Fintech companies are innovating to increase access to financial products and services, improve the security of payments, increase funding, and enhance the merchant…

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Strategy Briefing

Foodservice Payment Innovation: Sports and Entertainment Venues

Sep 2020

This briefing continues a series devoted to exploring challenges, opportunities and innovation in different foodservice payment environments. Sports and entertainment venues are a critical component of leisure foodservice purchases worldwide and have…

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Strategy Briefing

Football Tourism After Coronavirus

Jan 2021

The Coronavirus (COVID-19) has had a significant impact on football tourism. As both the sports and travel industries struggle to recover, the impact on travelling football fans and tourism companies could be greater and longer lasting than for other…

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Strategy Briefing

Global Inflation Tracker: Q1 2024

Mar 2024

This report examines inflation levels and drivers globally and in key countries in 2024. Global inflation is moderating, although divergence among the key economies remains. Supply chain and commodities markets disruptions remain the key risks for…

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Strategy Briefing

Global Inflation Tracker: Q2 2023

May 2023

This report examines inflation levels and drivers globally and in key countries. Global inflation is moderating, although volatility in the energy markets and faster consumption growth in China are among the key risks that could increase inflation.…

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Strategy Briefing

Global Recovery Tracker: Q4 2020

Dec 2020

The coronavirus (COVID-19) pandemic has triggered the most severe global recession since World War II. In Q4 2020, the end of the pandemic started as countries began administering effective vaccines among the population; however, vaccine distribution…

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Strategy Briefing

Next-Generation Customer Loyalty

Jun 2023

Customer loyalty is transforming due to changing consumer preferences, technological advances and the e-commerce boom. Reinvigorating loyalty programmes in this new digital and experience-led economy requires brands to be equipped with the right…

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Strategy Briefing

Professional Golf: Traditional and Emerging Sponsorship Opportunities

Aug 2020

Like all major professional sports properties, golf organisations and tours are facing unprecedented challenges brought about by the Coronavirus. Re-energising the sport and unlocking a younger fanbase will accelerate a return to commercial success…

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Strategy Briefing

Rebuilding Confidence Among Sports Fans After Coronavirus

Jul 2020

The sports industry faces a long road to recovery. Of the issues facing the industry, the most notable is how to ensure fan safety and ensure the successful return of live events. This report looks at various strategies across sports, and the role…

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