World

Sanitary protection is seeing growth globally, with developing markets accounting for the lion’s share of untapped potential and growth momentum. The performance is shaped by socioeconomic, demographic and lifestyle trends, as well as improvements in…

In a world that now seems more about disruption than stability, it is always better to be the disruptor than the disrupted - and that means pushing horizons outwards. Strategy needs to be built as part of a wider consumer system rather than at…

The story of Q2 2021 for tissue and hygiene is the return of optimism. Disruption brought by the pandemic appears to be giving way to greater predictability and less radical swings in growth related to consumer circumstances and economic disruption.…

Despite economic challenges, the global consumer tissue market continues to grow in both developed and developing markets. The pace of growth will, however, decelerate in developed regions post-COVID-19, highlighting the need for meaningful…

Although there was a slight slowdown in growth of nappies/diapers/pants sales in Asia Pacific in 2020, Coronavirus (COVID-19) did not have as big an impact on these products as many others in the region. Given they are seen as essential products by…