World

As demand for tissue and hygiene products further recovers, key demographic fundamentals and lifestyle factors are back as drivers of category performance. With inflation still imposing pressure on consumer spending, businesses need to benchmark…

Sales of tissue and hygiene are dominated by offline retailers, mainly driven by supermarkets, pharmacies and hypermarkets. Since the onset of the COVID-19 pandemic, e-commerce has been thriving with increasing acceptance from broader consumer groups…

This report examines inflation levels and drivers globally and in key countries in 2024. Global inflation is moderating, although divergence among the key economies remains. Supply chain and commodities markets disruptions remain the key risks for…

Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…

Tissue and hygiene players face a challenging environment of tighter consumer spending. Volume declines and softness are recurring themes that are forcing market players to reassess their priorities. Those banking on premiumisation, the blurring…

This report examines inflation levels and drivers globally and in key countries in Q4 2023 and 2024. Global inflation is moderating, although divergence remains among the key economies. Higher volatility in the energy markets and disruption of…

Euromonitor International updated the Tissue and Hygiene Forecast Model in July 2023, applying the latest macroeconomic consensus to review 2023-2027 category projections. This report reviews top line changes to this outlook, indicating the main…

The disposable wet wipes space is undergoing a clean evolution, as approaches to cleaning evolve against the backdrop of inflation, urbanisation and pandemic-led wellness reinforcement. This report examines the growth dynamics and competitive…

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. Consumers are grouped based on shared traits and preferences, companies can better develop products and marketing campaigns that resonate…

In the upcoming years, consumers and businesses face an array of challenges, with income inequality, mass migration and rising uncertainty about another crisis being among the major ones. Nevertheless, within this lie untapped opportunities. This…

This report examines inflation levels and drivers globally and in key countries. Global inflation is moderating, although divergence among the key economies increases. Higher volatility in the energy markets and disruption of agricultural commodities…

The COVID-19 pandemic brought consumers online more than ever before, and, as a result, retailers have ramped up their efforts to appeal to consumers. Nevertheless, e-commerce growth has slowed from high double digits in 2020 to single-digit growth.…

The long-standing movement towards marketing and formulating around “wellness” continues to deepen, as companies across consumer goods experiment with using this concept to attract consumers. This briefing identifies the factors behind the blurred…

As the world moves beyond COVID-19, fast-moving consumer goods (FMCG) brands must navigate a reality in which e-commerce growth has slowed dramatically from the lofty heights of the pandemic. Using insights obtained from Euromonitor International’s…

As e-commerce growth rates slow from historic highs, the online channel is no longer a rising tide for all categories and brands. While potential exists with e-commerce accounting for 50% of retail’s expected growth in the next five years, retailers…

The joint factors of high inflation, elevated unit prices and strained supply chains became significant challenges for retail tissue, resulting in a deceleration of growth in 2022. As prices increase further, consumers are forced to make more…

With advances in women’s health accelerating, commercial prospects are becoming a firm proposition for business. Embracing women’s wellness through dedicated solutions that cater for unique needs requires a holistic outlook factoring in an integrated…

C-beauty brands outperformed the market in China in the last five years, particularly in skin care and colour cosmetics. Benefiting from strong digital capabilities and marketing strategies, C-beauty is winning younger consumers. However, the…

This report examines inflation levels and drivers globally and in key countries. Global inflation is moderating, although volatility in the energy markets and faster consumption growth in China are among the key risks that could increase inflation.…

The Asian consumer is changing. Traditional values that served the collective in terms of both society and the family are on the wane, with COVID-19 lockdowns accelerating a new focus on individualism and the self. This report explores how Asian…

Legislative action is proving necessary to move packaging in a more sustainable direction, leading governments across the world to implement a wide variety of new laws aimed at reducing packaging waste and promoting a circular economy. This includes…

The disposable hygiene industry is expected to see continued growth after a temporary setback in 2022, supported by improved health awareness, product accessibility and income, particularly in developing markets. Moving forward, a more holistic sense…

This report examines inflation levels and drivers globally and in key countries. In 2023, global inflation is expected to ease from its peak in 2022, but remaining significantly above-trend. Geopolitical risks and uncertainty in the energy market are…

Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying,…

This report examines inflation levels and drivers globally and in key countries. Global inflation is reaching a peak, although geopolitical risks and uncertainty in the energy market remain key risks. The impact varies between countries, with…

As women’s value perception evolves alongside growing health and equality awareness, the expectation for menstrual care brands and products is shifting towards a more lifestyle-centric, holistic wellness positioning, leading to growing innovations…

Euromonitor International updated the Tissue and Hygiene Forecast Model in August 2022, applying the latest macroeconomic consensus to review 2022-2026 category projections. This report reviews top line changes to this outlook, indicating the main…

This report examines inflation levels and drivers globally and in key countries. Global inflation is reaching a peak, although geopolitical risks and uncertainty in the energy market remain key risks. The impact varies between countries, with…

Slower growth, surging inflation, rising geopolitical risks and an accelerating deglobalisation trend are factors shaping the global economic, financial and trade landscape in 2022 and beyond. Despite the challenges, there are opportunities for…

The rise of new business models is linked to a radical overhaul in traditional concepts of ownership, while offering consumers the prospect of new services and improved experiences. Brands exploit the power of connectivity and data generated from…

The disposable hygiene industry is expected to see continued growth after a transitory slowdown in 2021, supported by improved health awareness, product accessibility and income in particularly developing markets. Moving forward, a more holistic…

Regulators are increasingly focused on taking action to address the environmental impact of consumer and corporate behaviour, and sustainability legislation will become an ever more prominent feature of the operating landscape for business, across…

Consumer demand for personalised solutions is spreading across consumer goods and services, influenced by considerable improvements to technologies that can match consumers with outcomes, and experiences that address their wants and needs. This…

Consumer lifestyles and purchase decisions are increasingly leaning towards more sustainable practices. With consumer and government pressures to reduce environmental impact, along with increasing costs of production, the industry embraces circular…

The global performance of adult incontinence is increasingly shaped by lifestyle trends and socioeconomic shifts beyond ageing, with an expanding consumer base hungry for a more diverse range of products and services to cater to individual needs.…

This report identifies the 10 global consumer trends expected to impact during 2021, providing specific characteristics and how the trend manifests, consumer behaviour and motivation driving the trend, as well as insights on how industry is…

The global market for retail tissue and hygiene has reached a greater level of stability than had been the case earlier in the pandemic. While volatility exists with countries still responding to waves of the virus, related to hemispheres, the…

The pandemic has served as a double-edged sword for the global nappies/diapers/pants industry. On the one hand, greater price sensitivity has weakened spending power and birth rates, while on the other, increased health and eco awareness has…

At the time of writing this report, Australia faces a second wave of COVID-19 infections, resulting in major lockdowns across the most populous states, significantly impacting businesses and consumers. The impact of COVID-19 has resulted in…

The global AFH market saw a weak performance during 2020 and 2021. The coronavirus (COVID-19) pandemic forced consumers to stay in their homes and reduce the use of public places. However, a global recovery in AFH demand is looming, although its pace…

The global market for retail tissue and hygiene has reached a greater level of stability than had been the case earlier in the pandemic. While volatility exists with countries still responding to waves of the virus, related to hemispheres, the…

Our relationship with the home has been fundamentally changed by the pandemic. Our home has become a “hygienic sanctuary” where an increasing number of activities happen. With space a constraint, versatility of the living space has become a focus for…

Evolving wellness priorities around physical and emotional health point towards simplicity, new perceived value and relevance that instils optimum quality and trust. This calls for a no-frills approach grounded in authenticity and expert-backed…

Interest in personalised approaches to health and beauty has surged since COVID-19, as improvements in technology have been met by a more accepting public focused on health outcomes and demanding products that fit their unique goals. Personalisation…

Sanitary protection is seeing growth globally, with developing markets accounting for the lion’s share of untapped potential and growth momentum. The performance is shaped by socioeconomic, demographic and lifestyle trends, as well as improvements in…

In a world that now seems more about disruption than stability, it is always better to be the disruptor than the disrupted - and that means pushing horizons outwards. Strategy needs to be built as part of a wider consumer system rather than at…

The story of Q2 2021 for tissue and hygiene is the return of optimism. Disruption brought by the pandemic appears to be giving way to greater predictability and less radical swings in growth related to consumer circumstances and economic disruption.…

Despite economic challenges, the global consumer tissue market continues to grow in both developed and developing markets. The pace of growth will, however, decelerate in developed regions post-COVID-19, highlighting the need for meaningful…

Although there was a slight slowdown in growth of nappies/diapers/pants sales in Asia Pacific in 2020, Coronavirus (COVID-19) did not have as big an impact on these products as many others in the region. Given they are seen as essential products by…

The Voice of the Industry survey of professionals in the consumer tissue and disposable hygiene industries, fielded in December 2020, reveals a number of headwinds and growth dynamics recorded by companies in 2020, as well as expectations of short-…