World

Read in-depth analysis on the key trends shaping demand across in...

Read in-depth analysis on the key trends shaping demand across industries, consumers and national markets, with insight and market statistics that offer global strategic coverage.

Strategy Briefing

World Market for Tobacco

Oct 2023

It was a tale of two tobacco markets in 2022, as flat overall global cigarettes volume, balanced growth in only two regions - Asia Pacific and Latin America - against very significant declines, particularly in developed markets.

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Strategy Briefing

Disposable Vapes: Threat and Opportunity

Oct 2023

Closed system single use products showed exponential growth over 2020-2022 and are currently available in most markets worldwide. The emergence of these products raised concerns from regulators over the alleged appeal among youngsters and the…

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Strategy Briefing

Sustainability in Tobacco

Sep 2023

The global tobacco industry is increasingly addressing environmental, social and governance issues, strengthening the harm reduction narrative and increasing investment in sustainability initiatives in response to increasing pressure from consumers,…

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Strategy Briefing

Understanding the Path to Purchase: Global Consumer Types in 2023

Aug 2023

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. Consumers are grouped based on shared traits and preferences, companies can better develop products and marketing campaigns that resonate…

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Strategy Briefing

Consumer Market Flashpoints: Between Uncertainty and Opportunity

Aug 2023

In the upcoming years, consumers and businesses face an array of challenges, with income inequality, mass migration and rising uncertainty about another crisis being among the major ones. Nevertheless, within this lie untapped opportunities. This…

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Strategy Briefing

Global Inflation Tracker: Q3 2023

Aug 2023

This report examines inflation levels and drivers globally and in key countries. Global inflation is moderating, although divergence among the key economies increases. Higher volatility in the energy markets and disruption of agricultural commodities…

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Strategy Briefing

Back from the Boom: E-Commerce Opportunities Amid Uncertainty

Jun 2023

As e-commerce growth rates slow from historic highs, the online channel is no longer a rising tide for all categories and brands. While potential exists with e-commerce accounting for 50% of retail’s expected growth in the next five years, retailers…

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Strategy Briefing

Regulatory Dynamics in Nicotine and Cannabis

Jun 2023

The impact of regulation across both the tobacco and the cannabis industries is immense, with the former experiencing ever tightening frameworks, often even on newer, less harmful forms of consumption, and the latter going through a period of rapid,…

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Strategy Briefing

What’s Happening in Tobacco? Q1 2023

May 2023

This report examines the main news related to the tobacco industry for the first quarter of 2023. It covers key legislative announcements alongside prevalence surveys, mergers and acquisitions, company strategies, new product launches and other…

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Strategy Briefing

Global Inflation Tracker: Q2 2023

May 2023

This report examines inflation levels and drivers globally and in key countries. Global inflation is moderating, although volatility in the energy markets and faster consumption growth in China are among the key risks that could increase inflation.…

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