World

Despite a rebound in 2021, notably in the US, Irish whiskey may be increasingly challenged by RTDs and world whiskies. A more diverse geographic reach could help the category sustain growth and avoid saturation, for which Irish whiskey brands will…

British American Tobacco is a highly successful global tobacco company, holding leading positions in cigarette, vapour, HTP and oral nicotine categories. The tobacco industry is under scrutiny from public health and sustainability officials and in…

Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying,…

All but uniquely among fmcg industries, tobacco legislation is not simply a guiding element or a means of enforcing consumer standards but a central determining factor in the performance of tobacco markets. As the cumulative de-normalising impact of…

As we move into a more atomised world of diverging lifestyle patterns, fragmenting use occasions and blurring categories, consumers are increasingly primed to focus on the desired outcome or intention of their consumption, with nuance and…