World

Read in-depth analysis on the key trends shaping demand across in...

Read in-depth analysis on the key trends shaping demand across industries, consumers and national markets, with insight and market statistics that offer global strategic coverage.

Strategy Briefing

What’s Happening in Tobacco? Q2 2022

Aug 2022

This report examines the main news related to the tobacco industry for the second quarter of 2022. It covers key legislative announcements alongside prevalence surveys, mergers and acquisitions, company strategies, new product launches and other…

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Strategy Briefing

Global Inflation Tracker: Q3 2022

Sep 2022

This report examines inflation levels and drivers globally and in key countries. Global inflation is reaching a peak, although geopolitical risks and uncertainty in the energy market remain key risks. The impact varies between countries, with…

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Strategy Briefing

Cigarettes in Western Europe

Sep 2022

The pandemic caused notable behavioural change in most consumers, with government regulations contributing to disparate affects on the channel distribution, brand success and overall growth of cigarette markets across Western Europe. Rising taxation,…

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Strategy Briefing

Consumer Need States and Mindful Mindsets Across Fmcg

Oct 2022

As we move into a more atomised world of diverging lifestyle patterns, fragmenting use occasions and blurring categories, consumers are increasingly primed to focus on the desired outcome or intention of their consumption, with nuance and…

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Strategy Briefing

Global Tobacco Legislation

Oct 2022

All but uniquely among fmcg industries, tobacco legislation is not simply a guiding element or a means of enforcing consumer standards but a central determining factor in the performance of tobacco markets. As the cumulative de-normalising impact of…

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