Read in-depth analysis on the key trends shaping demand across in...
Read in-depth analysis on the key trends shaping demand across industries, consumers and national markets, with insight and market statistics that offer global strategic coverage.
Sony Interactive Entertainment (SIE) is the gaming and digital entertainment arm of Sony Corp, formerly known as Sony Computer Entertainment (SCE). Sony has reorganised its business portfolio over time to better reflect how the company currently…
Smart home adoption will accelerate in the near term, as Matter-enabled devices become commonplace. Interoperability will enable companies to provide better experiences, while consumers will enjoy improved and more personalised services.
Captive audiences at home in 2020 have been re-shaping the business of entertainment. Where children (and adults) consume content influences their interests, shopping and playtime. For the licensing business, new routes to consumers are both an…
The success of the Super Mario and Barbie movies will further accelerate the digitalisation of young adults’ childhood favourite toy characters. More toys and games companies are making film adaptations of classic toys to generate additional revenues…
Adults buying toys for themselves is giving a much-needed boost to companies in the toys and games industry as the number of children declines. Who are kidults and how can companies engage them?
The rise of new business models is linked to a radical overhaul in traditional concepts of ownership, while offering consumers the prospect of new services and improved experiences. Brands exploit the power of connectivity and data generated from…
Summer 2023 saw the hype levels for the Barbie movie going into overdrive., with Margot Robbie playing the lead role in the film about the world’s best-known doll. It would therefore be easy to overlook the fact that Mattel has other strong brands…
This report discusses the current state of play of LEGO’s traditional toys and games business at a global level and gives a performance outlook for the years ahead. It considers LEGO’s strategy, from initiatives related to sustainability and social…
Hasbro is a leading player in traditional toys and games, enjoying market leadership in a number of categories, including games and puzzles. While traditional toys and games continues to face the threat from the greater dynamism of video games,…
The coronavirus (COVID-19) pandemic has triggered the most severe global recession since World War II. In Q4 2020, the end of the pandemic started as countries began administering effective vaccines among the population; however, vaccine distribution…