World

Toys and games received a Mario Kart-like turbo boost as sales skyrocketed during the pandemic. However, sales crashed by 7% in 2022 when the world entered the “new normal”. Nonetheless, sales are projected to recover from the blip with 3% growth in…

While e-commerce has continued to gain share in recent years, helped by lockdowns and enforced closures of store-based retail outlets during the pandemic, traditional toys and games stores do still have a role to play, particularly for traditional…

Video games was a major beneficiary of Coronavirus (COVID-19), with sales rebounding from 2019’s decline to see dynamic growth in 2020. Home seclusion, due to lockdowns and working/learning from home, drove video games demand in 2020, with…

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. Consumers are grouped based on shared traits and preferences, companies can better develop products and marketing campaigns that resonate…

Before the pandemic, Asia Pacific was fastest growing traditional toys market with significant room for growth due to the low spending per household on traditional toys compared to the rest of the world. While the pandemic has proved a setback due to…

Value sales of traditional toys and games in Western Europe grew in 2021, driven by the need for entertainment due to the prolonged COVID-19-induced social distancing measures and home seclusion. The expansion of the consumer audience, with adults…

Most toys are made from plastics, as the material is durable, washable and sturdy. Many toys ended up being thrown away, as children outgrow their toys quickly, causing a massive environmental impact. What are toy manufacturers doing to help mitigate…

Q1 2021 forecast update broadly aligns with the forecast review conducted in November of 2020, as pace of recovery also follows macro-economic trends in some of the key developing regions. While China is expected to see healthy rebound in 2021,…

After the spike in demand seen during the pandemic, particularly 2020, sales of toys and games recorded a marked decline in Western Europe in 2022. Most country markets were impacted by high inflation and the consequent pressure on local consumers’…

The regional toys and games market was negatively impacted in 2022 by the downturn in sales in China due to surging case numbers of the Omicron variant of COVID-19. A sales decline in Japan, following two years of strong growth during the pandemic,…

The toys and games industry sees positive growth, although with setbacks due to Coronavirus. In traditional toys, long-term opportunities lie in licensing and categories combining play, education and skill-building experience. Broader exposure to…

Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…

This report identifies the 10 global consumer trends expected to impact during 2021, providing specific characteristics and how the trend manifests, consumer behaviour and motivation driving the trend, as well as insights on how industry is…

This report analyses recent digital trends within social media environment relevant to the Sports industry. Looking at the emerging and already well-established social media platforms, the report examines how Sports and esports properties are…

The impact of Coronavirus (COVID-19) on toys and games has reinforced many trends already shaping the industry pre-COVID-19, mainly in digital transformation. 2020 demonstrates further shift towards hometainment and online education, with surge in…

Robot vacuum cleaners emerge from niche penetration and are worth consideration as part of furniture selection priorities for a growing number of households. Furniture specifications can prevent robots from achieving 100% floor coverage, with…

Our relationship with the home has been fundamentally changed by the pandemic. Our home has become a “hygienic sanctuary” where an increasing number of activities happen. With space a constraint, versatility of the living space has become a focus for…

The home cushions consumers from a mindset of resource abundance to one of short-term crisis, ultimately leading to long-term compromise. The sustainable home will be centred on the adoption of new technologies, with properties integrating reuse,…

The growing popularity of subscription boxes has led to a rise in M&A activity and funding for subscription box start-ups. Available across industries, they target specific consumer needs through different subscription models: pure convenience,…

The number of school children worldwide has risen, while the average age of school commencement has declined. Education systems continue to adapt their curricula to the needs of the changing job market, and STEM education is among the top topics on…