World

Read in-depth analysis on the key trends shaping demand across in...

Read in-depth analysis on the key trends shaping demand across industries, consumers and national markets, with insight and market statistics that offer global strategic coverage.

Strategy Briefing

Travel in the Metaverse

Oct 2022

The metaverse is the next iteration of the internet, promising to be as disruptive to travel brands and destinations as online booking and the mobile web. Already brands are testing the waters, offering fun, immersive travel experiences and launching…

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Strategy Briefing

Tourism After Coronavirus: A Fresh Start for Experiences in Europe

Jul 2020

Driven by the steady growth of trips to and within Europe, the attractions and experiences market had never been so large or diverse as it was at the start of 2020. The global Coronavirus (COVID-19) pandemic however put an abrupt halt to tourism…

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Strategy Briefing

Top Five Digital Consumer Trends in 2024

Jan 2024

Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…

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Strategy Briefing

Top Five Digital Consumer Trends in 2023

Jan 2023

Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying,…

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Strategy Briefing

Top 100 City Destinations Index 2023

Dec 2023

Euromonitor International’s Top 100 City Destinations Index 2023 uncovers the leading city players which have improved their economic and business activity, support thriving tourism infrastructure and performance, and show great potential for…

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Strategy Briefing

Top 100 City Destinations Index 2022

Dec 2022

Euromonitor International’s Top 100 City Destinations Index 2022 uncovers the leading city players, which have improved their economic and business activity, support thriving tourism infrastructure and performance, and show great potential for…

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Strategy Briefing

Top 100 City Destinations Index 2021

Jan 2022

Smart cities are expected to spearhead urban development, as they rally their resources towards digitising and integrating innovative city operations. Key trends in urbanisation are likely to stem from sustainability-centric consumer demand,…

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Strategy Briefing

Top 100 City Destinations 2020: Beyond Adversity to Recovery (COVID-Edition)

Jan 2021

The Coronavirus (COVID-19) has exposed the fragility of the travel and tourism sector globally – with a distressing economic impact on the cities with the halt of the travel sector, social distancing, changes in social mobility and lifestyle changes.…

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Strategy Briefing

Top 10 Global Consumer Trends 2022

Jan 2022

This report identifies the 10 global consumer trends expected to impact during 2021, providing specific characteristics and how the trend manifests, consumer behaviour and motivation driving the trend, as well as insights on how industry is…

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Strategy Briefing

The World Beyond the Pandemic

Jun 2021

The COVID-19 pandemic has brought about significant changes in business models and consumer behaviour, as well as altering the ways and the geography many of us live, work, study and play. Understanding what changes will stick after the pandemic…

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Strategy Briefing

The Transformation of Customer Loyalty: A Pan-Industry View

Jan 2024

In a time of uncertainty, brands must ensure that the value proposition provided by their loyalty schemes is firmly aligned with customer needs, priorities and expectations, continuously refined and adapted to withstand disruption and changing market…

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Strategy Briefing

The Return of Travel and its Impact on Luggage Recovery

Sep 2023

The luggage industry faced significant challenges during the pandemic, with sales plummeting in 2020. As COVID-19 restrictions eased in 2021, travel rebounded, aiding sales recovery. However, factors like inflation, the war in Ukraine, and China's…

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Strategy Briefing

The New Normal: Permanent Shifts Expected in the Retail and Hospitality Industries

Nov 2020

As the COVID-19 pandemic drives seismic shifts across consumer markets, the key question facing business strategists is which of these changes are more reactionary in nature versus signalling the start of a long-term behavioural shift. This briefing…

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Strategy Briefing

The Impact of Coronavirus on Travel and Tourism

Sep 2020

The travel industry is experiencing its biggest crisis, with tourism demand plummeting following the global shutdown to help contain the Coronavirus (COVID-19) pandemic. The impact of COVID-19 is staggered, with Asia Pacific ahead of the curve.…

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Strategy Briefing

The Impact of Coronavirus on Transportation Modes

Jun 2020

The travel and tourism landscape has been completely transformed by the impact of Coronavirus (COVID-19). The sharp decline in global demand has triggered huge financial difficulties and liquidity problems, forcing many transportation operators to…

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Strategy Briefing

The Impact of Coronavirus on Lodging - World

Feb 2021

Given that the lodging industry has been impacted more negatively by COVID-19 than any other previous crisis, the highly capital-intensive hotels sector is investigating recovery strategies that may change the way hotels operate in the future. This…

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Strategy Briefing

The Impact of Coronavirus on Customer Experience: Lifestyle Brands vs Customer Journey

Aug 2020

The Coronavirus (COVID-19) crisis has led to a major structural change towards a complete digitalisation of operational structures of lifestyle brands, which in turn has reset the importance of customer experiences, building trust and strong…

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Strategy Briefing

The Impact of Coronavirus On Consumer Goods and Services in the Middle East

Jul 2020

Coronavirus (COVID-19) has shaken up consumer goods and service industries in the Middle East, putting pressure on supply chains and depressing sales as lockdowns and job losses squeeze discretionary spending. Essential items such as packaged food,…

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Strategy Briefing

The Growth of Subscription Loyalty Programmes in the Americas

Feb 2023

Hospitality companies have experimented with many new types of loyalty schemes since the pandemic began. In the Americas, subscriptions have become an especially popular option. Subscriptions is a fast-growing segment for hospitality loyalty, with…

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Strategy Briefing

The Era of Food on Demand

Jun 2021

As consumers prepare fewer meals overall, while demanding more assistance for the ones they do, spending and brand equity will accrue to those companies providing fresh prepared meals on demand, from delivery aggregators to retailers, restaurant…

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