Read in-depth analysis on the key trends shaping demand across in...
Read in-depth analysis on the key trends shaping demand across industries, consumers and national markets, with insight and market statistics that offer global strategic coverage.
Since 2019, Airbnb has accounted for over 80% of net global growth in short-term rentals, and continued to grow in 2023. In order to maintain momentum, it is necessary to add more hosts, and Airbnb succeeded in adding over one million in 2023. In the…
The luxury travel landscape has been transformed, driven by digital and sustainable innovation, changing consumer values and wealth expansion. It is vital to understand the new face of luxury travellers that is ever-more diverse, demanding and…
In a time of uncertainty, brands must ensure that the value proposition provided by their loyalty schemes is firmly aligned with customer needs, priorities and expectations, continuously refined and adapted to withstand disruption and changing market…
The world`s largest hotel group Marriott has secured its leadership on the back of the US market, which accounts for over 60% of its sales, but also a global portfolio of upscale and luxury hotels. Marriott has a growing portfolio of brands, with the…
Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…