Read in-depth analysis on the key trends shaping demand across in...
Read in-depth analysis on the key trends shaping demand across industries, consumers and national markets, with insight and market statistics that offer global strategic coverage.
Customer loyalty is transforming due to changing consumer preferences, technological advances and the e-commerce boom. Reinvigorating loyalty programmes in this new digital and experience-led economy requires brands to be equipped with the right…
Consumer demand for personalised solutions is spreading across consumer goods and services, influenced by considerable improvements to technologies that can match consumers with outcomes, and experiences that address their wants and needs. This…
With a turnover of USD365.8 billion in 2021, Asia Pacific was the world’s second largest region for recreation, entertainment and arts. Over the next decade, the region’s entertainment industry is poised to grow at the fastest rate, nearly closing…
Due to intense competition and fragmentation in the foodservice industry, many restaurant operators are focusing on customer retention strategies via loyalty programmes. The surge in delivery apps has facilitated this shift, allowing seamless…
Evolving customer loyalty triggers businesses to redefine their strategies and business models and deliver authenticity, flexibility and a seamless customer journey. Building a deeper, more emotional connection with the individual customer through a…