World

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. Consumers are grouped based on shared traits and preferences, companies can better develop products and marketing campaigns that resonate…

Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…

Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying,…

This report identifies the 10 global consumer trends expected to impact during 2021, providing specific characteristics and how the trend manifests, consumer behaviour and motivation driving the trend, as well as insights on how industry is…

Almost uniquely among fmcg industries, tobacco legislation is not simply a guiding element or a means of enforcing consumer standards but a central determining factor in the performance of tobacco markets. As the cumulative de-normalising impact of…

Striving for Wellbeing in Drinks & Tobacco has been identified as one of the most important themes in the world of beverages. Alcohol, caffeine, sugar and cannabis are a significant part of how global consumers manage their wellbeing. In the decade…

Emanating from the innovation of tobacco regulators, legislation in the drinks and tobacco industries promises to spread, increasingly shaping the nature and characteristics of the products we can consume and when, how and where they can be marketed…

The impact of regulation across both the tobacco and the cannabis industries is immense, with the former experiencing ever tightening frameworks, often even on newer, less harmful forms of consumption, and the latter going through a period of rapid,…

This report considers what socialising will look like in a post-COVID-19 era, focusing on several key questions. A return to the “Roaring Twenties” in the beverages space or a continuing decimation of the on-trade? How has socialising changed (eg…

In Western Europe, the preventative health trend was accelerated by consumers’ rising health concerns due to the 2020 global pandemic. This resulted in several product launches positioned under the immune boost and/or wellbeing umbrellas. This report…