Read in-depth analysis on the key trends shaping demand across in...
Read in-depth analysis on the key trends shaping demand across industries, consumers and national markets, with insight and market statistics that offer global strategic coverage.
A scorecard approach evaluating survey results, macro environment and claim usage across 40 markets to help companies prioritise where to emphasise sustainability and to which target group. Analysis of brand level claim usage identifies the key…
The emergence of the Coronavirus (COVID-19) pandemic has boosted consumer interest in being healthy. New habits around preventative health including immunity-boosting and mental wellbeing are set to play an even greater role in the pursuit of an…
Both coffee and tea face major sustainability challenges in the years ahead. Producers will need to reduce the environmental impact of their products throughout their lifespans, as well as prepare mitigation measures, as climate change threatens the…
Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…
Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying,…