World

Read in-depth analysis on the key trends shaping demand across in...

Read in-depth analysis on the key trends shaping demand across industries, consumers and national markets, with insight and market statistics that offer global strategic coverage.

Strategy Briefing

Competitor Strategies in Snacks

Feb 2024

Leading snacks players maintained their positions in 2023. In a context of high inflation and cost-of-living challenges, their main strategies include widening the portfolio with more premium products; innovation in flavours and sizes to provide new…

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Strategy Briefing

Competitor Strategies in Packaged Food

Jun 2020

Under growing scrutiny, packaged food leaders were focused on elevating their offering to fend off competition from private label and new brands with strong nutritional and ethical profiles. Yet the COVID-19 outbreak disrupted this state of play…

USD 1,325
Strategy Briefing

Competitor Strategies in Health and Wellness Packaged Food

Mar 2022

Competition in the health and wellness market is more intense than ever, as the COVID-19 pandemic has increased e-commerce use and thus the availability of smaller brands. Meanwhile, economic uncertainty has strengthened demand for private label,…

USD 1,325
Strategy Briefing

Clean Label: From Health to Transparency

Mar 2021

Clean label has become more pertinent in recent years and claim visibility has become more essential with the rise of e-commerce. The definition of clean products is also nudging past the limits of health and nutrition to cover a more holistic…

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Strategy Briefing

Claim to Fame: A Cross-industry Perspective on Product Claims During Coronavirus

Aug 2020

Health and hygiene have become top priorities amid the Coronavirus pandemic. As consumers take greater ownership of their health and protect themselves, their families and their homes from the virus, health and efficacy-related claims gain in…

USD 1,325
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