Read in-depth analysis on the key trends shaping demand across in...
Read in-depth analysis on the key trends shaping demand across industries, consumers and national markets, with insight and market statistics that offer global strategic coverage.
As consumers consider and preplan their snack purchases more in lieu of economic challenges, anchoring innovations around consumer routines and need states has become increasingly important. Looking closely at routine shifts such as those in work and…
Personalisation’s appeal is intensifying as modern consumers demand greater convenience and efficiency. Increasing awareness of the importance of nutrition for general health invites businesses’ innovations to create more granular tech solutions that…
The eating-at-home business has surged in the last years, offering more options for consumers. This includes meal delivery, ready meals, home-cooked food, and even snacks that deliver satiety and nutrition. In the context of inflationary pressures,…
This briefing explores the key trends defining the future of the packaging industry. Costs are keenly in focus given the inflationary environment; right-pricing and right-sizing the retail pack are essential to balance consumer affordability with…
The COVID-19 pandemic had a positive impact in Mondelez’s snacks, specifically the sweet biscuits category, as consumers had to spend more time in their homes due to lockdowns. Moreover, as COVID-19 vaccination programmes positively impacted the…