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Read in-depth analysis on the key trends shaping demand across in...

Read in-depth analysis on the key trends shaping demand across industries, consumers and national markets, with insight and market statistics that offer global strategic coverage.

Strategy Briefing

The Era of Food on Demand

Jun 2021

As consumers prepare fewer meals overall, while demanding more assistance for the ones they do, spending and brand equity will accrue to those companies providing fresh prepared meals on demand, from delivery aggregators to retailers, restaurant…

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Strategy Briefing

The Evolution of Health-Conscious Eating

Jun 2023

Consumers are embracing holistic lifestyles, prioritising a nourishing diet that promotes physical and mental wellbeing. As a result, the demand for functional ingredients targeting the gut-brain axis and specific need states like memory, stress and…

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Strategy Briefing

The Fight Against Food Waste

Feb 2022

Dealing with the environmental consequences and hefty economic burden of food waste has proven to be extremely difficult in a world with finite resources and a growing population. With recent advancements in the sustainable development landscape and…

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Strategy Briefing

The Future of Food Retail: A Spotlight on E-Commerce

Nov 2021

With e-commerce accelerating in the food industry at record speed, it is now undeniable that a key strategy to gain market share in the grocery retail industry is through online channels. This report focuses on what strategies food manufacturers…

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Strategy Briefing

The Future of Social Selling and Storytelling in Food

Aug 2021

Social selling has become more popular and important during the Coronavirus (COVID-19) pandemic. Social commerce has advantages for both consumers and sellers by maximising the promotional effect. For successful social selling, attractive…

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Strategy Briefing

The Global State of Online Grocery in 2020

Jun 2020

In 2020, a momentous shift in consumer spending towards online grocery is underway. For legacy grocers to survive the unprecedented onslaught from retail giants such as Alibaba, Amazon, Carrefour, JD.com and Walmart, they must either develop their…

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Global Company Profile

The Hershey Co in Snacks

Oct 2023

The Hershey Co remains one of leading confectionery players with number one brands in categories like countlines, seasonal chocolate and power mints. The company is looking to continue its expansion into savoury snacks, seen recently in the…

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Strategy Briefing

The Impact of Coronavirus On Consumer Goods and Services in the Middle East

Jul 2020

Coronavirus (COVID-19) has shaken up consumer goods and service industries in the Middle East, putting pressure on supply chains and depressing sales as lockdowns and job losses squeeze discretionary spending. Essential items such as packaged food,…

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Strategy Briefing

The Impact of Coronavirus on Indian FMCG Industries

Jun 2020

This report examines the early impact and short-term outlook for the Coronavirus (COVID-19) global pandemic on the fmcg and services industries in India. The initial spike in demand for essential categories is expected to normalise post lock down,…

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Strategy Briefing

The Impact of Third-party Nutrition Labelling

Mar 2021

This report analyses the emergence of third-party nutrition labels and their relevance in a post-Coronavirus (COVID-19) world. While comparing different labels a particular focus is on Nutri-Score that has been in the spotlight recently receiving…

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Strategy Briefing

The Long-Term Impact of Coronavirus on the US Food and Drink Market

Jun 2020

The coronavirus (COVID-19) pandemic has caused unprecedented upheaval across the US food and drink industry. This will have far-reaching consequences, such as a permanent uptick in consumer adoption of online ordering in the food and drink space and…

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Strategy Briefing

The Need for Ingredient Diversification in Foods

Feb 2023

In 2022, the combination of COVID-19, geopolitical tensions and increased climate events deepened disruptions to food supply. Combined with mounting health and sustainability pressures, the context invites food players globally to rethink ingredient…

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Strategy Briefing

The New Normal: Identifying the Markets Most Primed for Sustained E-Commerce Growth

Oct 2020

To help companies understand which categories are most primed for sustained e-commerce growth post-pandemic, Euromonitor developed the E-Commerce Readiness Model. This tool uses analytic modelling to determine which countries and categories have the…

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Strategy Briefing

The Next Billion Consumers

Jul 2021

The next billion consumers represent new growth opportunities worth trillions of dollars in consumer spending across the globe. However, the next billion consumers are not a monolithic cohort, as they vary hugely from market to market. In order to…

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Strategy Briefing

The Online Grocery Landscape of the US

Jul 2023

Online sales, though slowing, remain the leading source of future growth for groceries in the US. Persuading consumers to spend extra money in order to save time is a hard sell in a time of high inflation but the convenience of online ordering…

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Strategy Briefing

The Rise of Vegan and Vegetarian Food

Nov 2020

Demand for vegan and vegetarian food continues to grow. This report analyses drivers behind demand, how manufacturers are marketing these products and the most popular claims featured. It also delves into opportunities for the future and expected…

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Strategy Briefing

The Transformation of Customer Loyalty: A Pan-Industry View

Jan 2024

In a time of uncertainty, brands must ensure that the value proposition provided by their loyalty schemes is firmly aligned with customer needs, priorities and expectations, continuously refined and adapted to withstand disruption and changing market…

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Strategy Briefing

The World Beyond the Pandemic

Jun 2021

The COVID-19 pandemic has brought about significant changes in business models and consumer behaviour, as well as altering the ways and the geography many of us live, work, study and play. Understanding what changes will stick after the pandemic…

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Strategy Briefing

Top 10 Global Consumer Trends 2022

Jan 2022

This report identifies the 10 global consumer trends expected to impact during 2021, providing specific characteristics and how the trend manifests, consumer behaviour and motivation driving the trend, as well as insights on how industry is…

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Strategy Briefing

Top Five Digital Consumer Trends in 2023

Jan 2023

Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying,…

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