World

Read in-depth analysis on the key trends shaping demand across in...

Read in-depth analysis on the key trends shaping demand across industries, consumers and national markets, with insight and market statistics that offer global strategic coverage.

Strategy Briefing

Consumer Packaging Strategies: Adapting to Cost Pressures

Dec 2023

The consumer packaging value chain is challenged by raw material prices and high operating costs. Brands can employ pack innovation strategies, to reduce the impact of price rises and preserve consumer affordability, ranging from adopting…

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Strategy Briefing

Consumer Need States and Mindful Mindsets Across Fmcg

Oct 2022

As we move into a more atomised world of diverging lifestyle patterns, fragmenting use occasions and blurring categories, consumers are increasingly primed to focus on the desired outcome or intention of their consumption, with nuance and…

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Strategy Briefing

Consumer Market Flashpoints: Between Uncertainty and Opportunity

Aug 2023

In the upcoming years, consumers and businesses face an array of challenges, with income inequality, mass migration and rising uncertainty about another crisis being among the major ones. Nevertheless, within this lie untapped opportunities. This…

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Strategy Briefing

Conscious Consumption's Impact on Food and Nutrition

Mar 2021

Consumers are increasingly purchasing with purpose, demanding transparency in food sourcing as they question the environmental impact of eating. As a result, food manufacturers are increasingly aiming to deliver positive social or environmental…

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Strategy Briefing

Competitor Strategies in Health and Wellness Packaged Food

Mar 2022

Competition in the health and wellness market is more intense than ever, as the COVID-19 pandemic has increased e-commerce use and thus the availability of smaller brands. Meanwhile, economic uncertainty has strengthened demand for private label,…

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Strategy Briefing

Competitor Strategies in Dairy Products and Alternatives

Jan 2024

Dairy products and alternatives players are navigating through economically turbulent times by adapting their strategies, with a focus on core markets and fast-growing brands and products. Meanwhile, to sustain high margins, producers are emphasising…

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Strategy Briefing

Clean Label: From Health to Transparency

Mar 2021

Clean label has become more pertinent in recent years and claim visibility has become more essential with the rise of e-commerce. The definition of clean products is also nudging past the limits of health and nutrition to cover a more holistic…

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Strategy Briefing

Claim to Fame: A Cross-industry Perspective on Product Claims During Coronavirus

Aug 2020

Health and hygiene have become top priorities amid the Coronavirus pandemic. As consumers take greater ownership of their health and protect themselves, their families and their homes from the virus, health and efficacy-related claims gain in…

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Strategy Briefing

Cities Household Necessities Spending Index

Jun 2022

The briefing introduces the Cities Households Necessities Spending Index. The index ranks 1,075 cities by household expenditure on non-discretionary items, namely food, housing, and clothing and footwear. This analysis focuses on 160 major cities.…

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Strategy Briefing

Choosing Substitutes: The Rising Tide of Non-animal Proteins

Mar 2021

Plant-based eating and alternative proteins are dynamic, disruptive forces in the food and nutrition market, gaining in popularity as consumer motivations regarding consumption of these foods grow. The global Coronavirus pandemic provided a boost and…

USD 1,325
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