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Read in-depth analysis on the key trends shaping demand across in...

Read in-depth analysis on the key trends shaping demand across industries, consumers and national markets, with insight and market statistics that offer global strategic coverage.

Strategy Briefing

Strategic Themes in Food and Nutrition: Coronavirus Update

Sep 2020

Coronavirus (COVID-19) has had an unprecedented impact on food and nutrition, an industry that was already in a continuous pattern of change. Through extensive worldwide research, a series of Strategic Themes reshaping the global market had…

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Strategy Briefing

Special Diets: A Spotlight on Low-Carb, Keto and Paleo Diets

Oct 2022

Special diets remain an important tool for weight management. The majority of followers of keto, low-carb and paleo diets are young, educated consumers without major health issues, which makes special diets a preventative measure and a part of a…

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Strategy Briefing

Snackification: The Future of Occasions in a Post-Pandemic Normal

Apr 2022

Urbanisation has historically driven snackification, with snacks typically characterised by convenience and portability traits that enable on-the-go and impulse snacking moments. With “anytime, anywhere” now less dependent on storefronts and physical…

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Strategy Briefing

Retail in Transition: Capitalising on Future E-commerce Opportunities

Mar 2021

The digital revolution has been rewiring retail for years, leading to new business models, commerce ecosystems and channels for reaching and engaging consumers. The COVID-19 pandemic accelerated this transition, as e-commerce became the default…

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Strategy Briefing

Restaurant At-home: Innovating With the Culinary Experience

Sep 2021

More than one year into the pandemic, we revisit the topic of increased home-cooking, restaurant avoidance and the way that home working moves the lunch occassion from restaurants, to the home. Learn more about the roles of Home Delivery, Ready Meals…

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Strategy Briefing

Purpose-Driven Food Consumers Target Group Developments During COVID-19

Apr 2022

The brand perception and reputation of the company is the most common reason for investing in sustainability according to Euromonitor’s Voice of the Industry survey. But what happens to this motivator during a pandemic, when values and priorities…

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Strategy Briefing

Protein-Meeting Lifestyle Demand

Feb 2023

Protein is becoming increasingly sought after due to its health benefits; with higher protein consumption being linked to overall well-being. This report explores how a growing number of manufacturers are including protein in products that are…

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Strategy Briefing

Private Label: Evolution of Premium in Food and Beverages

Jan 2023

Financial instability is a favourable environment for private label development. Premium private label, while niche, offers scope to add value and increase loyalty to retailers. It also makes added-value products accessible for price-sensitive…

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Strategy Briefing

Preventative Health in Western Europe In Consumer Health, Packaged Food and Beverages

Mar 2021

In Western Europe, the preventative health trend was accelerated by consumers’ rising health concerns due to the 2020 global pandemic. This resulted in several product launches positioned under the immune boost and/or wellbeing umbrellas. This report…

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Strategy Briefing

Positioning Premium Food in Asia

Jun 2023

This report analyses how premiumisation is adopted in Asian food markets – a strategy to draw value growth in a challenging economic environment. Distilling consumer motivations to spend and key categories that show persistent growth despite unit…

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