World

As e-commerce growth rates slow from historic highs, the online channel is no longer a rising tide for all categories and brands. While potential exists with e-commerce accounting for 50% of retail’s expected growth in the next five years, retailers…

The effects of the pandemic are melting away and, with them, some of the customers who turned to the resurgent frozen food category in 2020; however, the prospects for frozen are potentially bright in the long term, above all thanks to a strong…

This report analyses how premiumisation is adopted in Asian food markets – a strategy to draw value growth in a challenging economic environment. Distilling consumer motivations to spend and key categories that show persistent growth despite unit…

As the world moves beyond COVID-19, fast-moving consumer goods (FMCG) brands must navigate a reality in which e-commerce growth has slowed dramatically from the lofty heights of the pandemic. Using insights obtained from Euromonitor International’s…

The long-standing movement towards marketing and formulating around “wellness” continues to deepen, as companies across consumer goods experiment with using this concept to attract consumers. This briefing identifies the factors behind the blurred…