Read in-depth analysis on the key trends shaping demand across in...
Read in-depth analysis on the key trends shaping demand across industries, consumers and national markets, with insight and market statistics that offer global strategic coverage.
Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. Consumers are grouped based on shared traits and preferences, companies can better develop products and marketing campaigns that resonate…
This report analyses the results of Euromonitor International’s Voice of the Industry: Innovation survey capturing data and insights on how companies approach and prioritise innovation. This provides valuable benchmarking information to help…
Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…
This report analyses data from Euromonitor International’s Innovation platform to provide insights on what type of innovation is happening online, where and in what categories, as well as who is innovating and expanding into new retailers and…
The Southeast Asian market has evolved to version 2.0, positioning ASEAN as a pivotal component in local and global investors' strategies. With a rising cost of capital amid tightening monetary policies, long-term structural shifts in demographics…
This report examines inflation levels and drivers globally and in key countries in 2024. Global inflation is moderating, although divergence among the key economies remains. Supply chain and commodities markets disruptions remain the key risks for…
This report utilises Euromonitor International’s new Passport Innovation portal to explore new launches and sub-brands in global soft drinks. Three key innovation platforms are identified for global non-alcoholic beverages in 2023/2024, with product…
Alcoholic drinks have always straddled the line between traditionalism and novelty, with heritage providing timeless gravitas, while innovation recruits younger consumers or allows for fresh occasions or need states to emerge. The pandemic years…