Read in-depth analysis on the key trends shaping demand across in...
Read in-depth analysis on the key trends shaping demand across industries, consumers and national markets, with insight and market statistics that offer global strategic coverage.
This report provides an update on Premiumisation – one of Euromonitor International’s 10 megatrends, exploring the three key pillars of the trend to highlight where opportunities lie for business. Premiumisation continues to be highly sought-after…
Amid a proliferating wellness market, successful strategies hinge on a delicate balance of accessibility, authenticity, and tangible results, with emphasis on scientific backing, affordability, and seamless integration into consumers' holistic…
Amid rising inflation, consumers are favoring affordable, sustainable solutions and adopting greener lifestyles. For businesses, it's crucial to segment consumers based on their eco-friendly traits and preferences. This report provides insights into…
The US Supreme Court's Affirmative Action ruling impacts corporate Diversity and Inclusion initiatives, yet the consumer demand for inclusive products and services remains robust, fuelled by the trends towards individuality and fairness-seeking. This…
In 2023, COVID-19 began to fade from public consciousness, just as economic concerns became more pressing for many. Consumers everywhere have been adjusting their shopping behaviour to reflect this new reality. Although consumers are increasingly…