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Read in-depth analysis on the key trends shaping demand across in...

Read in-depth analysis on the key trends shaping demand across industries, consumers and national markets, with insight and market statistics that offer global strategic coverage.

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Strategy Briefing

Rigid Plastic in Eastern Europe

Mar 2021

Eastern Europe is the fourth biggest region in terms of rigid plastic in the world. It has been driven by the strong performance of PET bottles in bottled water. The health and wellness trend is the main reason behind this growth as consumers seek…

USD 1,325
Strategy Briefing

TikTok and Twitch: Engaging the Next Generation of Sports Fans Online

Mar 2021

This report analyses recent digital trends within social media environment relevant to the Sports industry. Looking at the emerging and already well-established social media platforms, the report examines how Sports and esports properties are…

USD 1,325
Strategy Briefing

Baby and Child-Specific Products in Asia Pacific

Feb 2021

Baby and child-specific products continued to record strong growth in Asia Pacific in 2019, driven by the popularity of these products among parents for use on their offspring. While 2020 will see significant societal disruptions due to Coronavirus…

USD 1,325
Strategy Briefing

At-home Gaming Eco-system: Opportunities and Risks in Gaming Pcs and Beyond

Feb 2021

The digital transformation in play and entertainment has been a key factor in growth in videogames in recent years, boosting the popularity of gaming PCs and related products, and also shaping the focus on at-home gaming eco-systems. High-end…

USD 1,325
Strategy Briefing

Men’s Grooming in Eastern Europe

Feb 2021

Men’s grooming continued to see stagnating sales in 2019, with the Russian market struggling due to pressure on disposable incomes in the region’s biggest market. In addition, the fashion for facial hair continues to put pressure on men’s shaving,…

USD 1,325
Strategy Briefing

Coffee in Middle East and Africa

Feb 2021

Although foodservice sales saw a major decline during 2020, hit by closures in this channel due to Coronavirus (COVID-19), retail sales continued to record healthy growth. Not only were foodservice consumption occasions moving into people’s homes,…

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Strategy Briefing

Exploring Women’s Health: Breaking Taboos in Menopause

Feb 2021

The menopausal consumer acts as an untapped market for many health and beauty businesses as these consumers are increasingly looking to treat their symptoms holistically. Both internal and external treatments begin to thrive with opportunity in…

USD 1,325
Strategy Briefing

From Sustainability to Purpose: A Reshaping of Priorities in Drinks and Tobacco

Feb 2021

The pandemic is influencing sustainability in drinks and tobacco. This is evolving to include consumers’ welfare concerns, with brand action on social issues and community needs. The pre-pandemic environmental focus and pledges are retained, even…

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Strategy Briefing

Ice Cream and Frozen Desserts in Western Europe

Feb 2021

With much-reduced impulse and on-the-go consumption occasions in 2020 due to Coronavirus (COVID-19) lockdowns, closures and travel restrictions, impulse and unpackaged ice cream sales declined, resulting in a negative performance by the overall…

USD 1,325
Strategy Briefing

Ice Cream and Frozen Desserts in Latin America

Feb 2021

With the loss of impulse and on-the-go consumption occasions during 2020 due to Coronavirus (COVID-19), impulse ice cream saw a marked decline in sales, resulting in a negative performance by the overall market in this year. However, take-home ice…

USD 1,325
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