World

Read in-depth analysis on the key trends shaping demand across in...

Read in-depth analysis on the key trends shaping demand across industries, consumers and national markets, with insight and market statistics that offer global strategic coverage.

Strategy Briefing

Soft Drinks: Half-Year Update H1 2023

Jul 2023

Euromonitor International’s Soft Drinks Forecast Model expects low single-digit volume growth over the 5-year forecast period. Pricing across soft drinks categories remains high, but is expected to moderate or plateau in the second half of 2023.…

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Strategy Briefing

New Economic Reality: Rising Energy Pressures

Jul 2023

The global energy crisis has had far-reaching implications for consumers, businesses and entire economies, highlighting the importance of the global energy transition and boosting energy efficiency, while creating opportunities for innovation and…

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Strategy Briefing

Competitor Strategies in Home Care

Jul 2023

The global market for home care is being influenced by factors beyond hygiene. While challenges like inflation and the rising cost of living are driving innovations around energy management, factors like wellness and digitalisation are also bringing…

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Strategy Briefing

Affordable Sustainability

Jul 2023

Affordable sustainability is now paramount, given the cost of living crisis. Consumers want low prices but this does not necessarily mean giving up sustainable choices. Making sustainability affordable is a global need, where companies can play a key…

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Strategy Briefing

Affordability, Value, and the Cost of Living: Balancing Budget and Lifestyle

Jul 2023

Consumers are facing increased pressure from rising prices as global inflation reaches 7% in 2023. The impact of higher costs of living is felt from top earners in developed markets to struggling households in emerging and developing countries.…

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Strategy Briefing

Competitor Strategies in Pet Care

Jul 2023

Pet care is a fast-growing industry. Mars and Nestlé continue to retain their dominance by a significant margin, but their shares are being challenged by other players. This report discusses how market leaders and players are responding to shifting…

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Strategy Briefing

Staple Foods: Half-Year Update H1 2023

Jul 2023

This half-year review of Euromonitor International’s Staple Foods data provides analysis of the biannual update to Euromonitor International’s Forecast Model (FM), alongside the quarterly update to the Macro Model, offering insight into the most…

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Strategy Briefing

Sponsorship in Women’s Football

Jul 2023

Now is the time for investment in women’s football. The rate of growth of women’s football shows the further expansion that is on the horizon while the obstacles the game still faces provide key opportunities for sponsors to get in at the ground…

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Strategy Briefing

Blurring Wellness Concepts

Jul 2023

The long-standing movement towards marketing and formulating around “wellness” continues to deepen, as companies across consumer goods experiment with using this concept to attract consumers. This briefing identifies the factors behind the blurred…

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Strategy Briefing

Identifying Key Retail Partners for Brands to Expand E-Commerce Sales

Jul 2023

As the world moves beyond COVID-19, fast-moving consumer goods (FMCG) brands must navigate a reality in which e-commerce growth has slowed dramatically from the lofty heights of the pandemic. Using insights obtained from Euromonitor International’s…

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Strategy Briefing

Where Consumers Shop for Home Care

Jul 2023

This report explores retailing shifts in the home care industry over the period 2017 to 2022, which includes the impact of rising global inflation rates and the post-COVID-19 pandemic scenario on store-based retail and non-store channels, including…

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Strategy Briefing

Unpacking the E-Commerce Strategies of Kenvue, Nestlé and Unilever

Jul 2023

While e-commerce growth rates are normalising, the online channel remains a key one for brands, as retail becomes omnichannel. Riding this wave entails more than distribution. Brands must have a comprehensive digital shelf strategy, encompassing…

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Strategy Briefing

Positioning Premium Food in Asia

Jun 2023

This report analyses how premiumisation is adopted in Asian food markets – a strategy to draw value growth in a challenging economic environment. Distilling consumer motivations to spend and key categories that show persistent growth despite unit…

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Strategy Briefing

Cooking Ingredients and Meals: Half-Year Update H1 2023

Jun 2023

Inflationary pressure, supply chain issues and the cost of living crisis have put pressure on retail prices, making it challenging for companies to cover costs and retain consumer loyalty.

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Strategy Briefing

Retail Shifts in Latin American Fashion

Jun 2023

Fashion sales in Latin America have surpassed pre-pandemic levels by 2022, driven mainly by price increases due to high inflation. E-commerce grew strongly to become the second largest channel, but consumers in the region are still more inclined to…

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Strategy Briefing

Self-Care at Home

Jun 2023

Self-care at home, as an aspect of the wellness trend, needs to be evaluated as a strategic planning priority as this will sit alongside sustainability long term as a core value pillar. This topic accelerated over the pandemic and keeps accelerating…

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Strategy Briefing

Affordability, Value and the Cost of Living: Cities as Hubs of Consumer Spending

Jun 2023

Cities are hubs for spending, with 80% of expenditure expected to be generated by urban areas in 2023. Spending growth in 2023 will, however, be sluggish, as cost of living challenges force consumers to be more conservative in their expenditure. Over…

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Strategy Briefing

A New Era for Frozen Food

Jun 2023

The effects of the pandemic are melting away and, with them, some of the customers who turned to the resurgent frozen food category in 2020; however, the prospects for frozen are potentially bright in the long term, above all thanks to a strong…

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Strategy Briefing

Consumer Appliances: Half-Year Update H1 2023

Jun 2023

Companies face numerous challenges in 2023 after recent record-breaking sales. They include weakened demand, high interest rates on debts, and tighter consumer credit conditions. Elevated inventory levels are also of concern.

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Strategy Briefing

Top 10 Global Consumer Trends 2023: Expert Opinions and Trend Manifestation

Jun 2023

Every year, Euromonitor International identifies emerging and fast-moving trends that are expected to gain traction in the year ahead. These trends highlight shifts in consumer values and priorities and related changes in behaviour which disrupts…

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