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Read in-depth analysis on the key trends shaping demand across in...

Read in-depth analysis on the key trends shaping demand across industries, consumers and national markets, with insight and market statistics that offer global strategic coverage.

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Strategy Briefing

Affordability, Value, and the Cost of Living: Balancing Budget and Lifestyle

Jul 2023

Consumers are facing increased pressure from rising prices as global inflation reaches 7% in 2023. The impact of higher costs of living is felt from top earners in developed markets to struggling households in emerging and developing countries.…

USD 1,325
Global Company Profile

The Procter & Gamble Co, The in Home Care

Jul 2023

Procter & Gamble remains the global leader in home care, where much of the growth is stemming from the continued expansion of the laundry care category. Its high brand recognition, coupled with multiple advantageous brand positions, is expected to be…

USD 570
Global Company Profile

Reckitt Benckiser Group Plc (Reckitt) in Home Care

Jul 2023

As the third largest home care player globally, Reckitt derives most of its revenue from surface care, which is also the fastest growing category for the company. Despite experiencing a decline in market share, the company experienced growth through…

USD 570
Strategy Briefing

Competitor Strategies in Pet Care

Jul 2023

Pet care is a fast-growing industry. Mars and Nestlé continue to retain their dominance by a significant margin, but their shares are being challenged by other players. This report discusses how market leaders and players are responding to shifting…

USD 1,325
Strategy Briefing

Staple Foods: Half-Year Update H1 2023

Jul 2023

This half-year review of Euromonitor International’s Staple Foods data provides analysis of the biannual update to Euromonitor International’s Forecast Model (FM), alongside the quarterly update to the Macro Model, offering insight into the most…

USD 1,325
Strategy Briefing

Sponsorship in Women’s Football

Jul 2023

Now is the time for investment in women’s football. The rate of growth of women’s football shows the further expansion that is on the horizon while the obstacles the game still faces provide key opportunities for sponsors to get in at the ground…

USD 1,325
Strategy Briefing

Blurring Wellness Concepts

Jul 2023

The long-standing movement towards marketing and formulating around “wellness” continues to deepen, as companies across consumer goods experiment with using this concept to attract consumers. This briefing identifies the factors behind the blurred…

USD 1,325
Strategy Briefing

Identifying Key Retail Partners for Brands to Expand E-Commerce Sales

Jul 2023

As the world moves beyond COVID-19, fast-moving consumer goods (FMCG) brands must navigate a reality in which e-commerce growth has slowed dramatically from the lofty heights of the pandemic. Using insights obtained from Euromonitor International’s…

USD 1,325
Strategy Briefing

Where Consumers Shop for Home Care

Jul 2023

This report explores retailing shifts in the home care industry over the period 2017 to 2022, which includes the impact of rising global inflation rates and the post-COVID-19 pandemic scenario on store-based retail and non-store channels, including…

USD 1,325
Strategy Briefing

Unpacking the E-Commerce Strategies of Kenvue, Nestlé and Unilever

Jul 2023

While e-commerce growth rates are normalising, the online channel remains a key one for brands, as retail becomes omnichannel. Riding this wave entails more than distribution. Brands must have a comprehensive digital shelf strategy, encompassing…

USD 1,325
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