Read in-depth analysis on the key trends shaping demand across in...
Read in-depth analysis on the key trends shaping demand across industries, consumers and national markets, with insight and market statistics that offer global strategic coverage.
McDonald's is the leading global foodservice player by sales. The company has strong brand recognition globally, with its largest presence in limited-service burger and a smaller presence in cafés. McDonald's continues to innovate through strong…
The pandemic, cost-of-living crisis and inflation hikes continue to have an unprecedented impact on affluent populations, their wealth, and their spending habits on luxury goods. The top wealth segments stand out more now than ever before and remain…
Amid post-pandemic shifts, IKEA demonstrated remarkable resilience in the face of market challenges. Through strategic investments and enhanced omnichannel prowess, the company adeptly managed pricing amidst escalating costs. Notably, sizeable…
Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. Consumers are grouped based on shared traits and preferences, companies can better develop products and marketing campaigns that resonate…
Sales of consumer appliances through retail e-commerce continue to grow, despite the relaxation of pandemic-related restrictions and the re-opening of physical stores. Consumers increasingly favour shopping online, as retailers continue to offer more…