Read in-depth analysis on the key trends shaping demand across in...
Read in-depth analysis on the key trends shaping demand across industries, consumers and national markets, with insight and market statistics that offer global strategic coverage.
The skin care market’s performance in Latin America held up well during the pandemic, with positive growth being recorded in real value sales terms in both 2020 and 2021. While price and efficacy remain important factors for consumers when buying…
Hair care in Latin America has taken something of a battering in recent years, with Argentina already in recession prior to the pandemic, COVID-19 restrictions hitting consumer spending power across the region from 2020, followed by global…
In the phygital era, adidas has capitalised on digital engagement to better understand consumers and their needs. This level of insight has empowered the company to innovate not only by launching new products, but also to rethink channels, launching…
To stay ahead of changing consumer priorities and values, companies must embrace megatrend analysis. To do so effectively, they must see the full picture and understand the social, economic, technological and environmental factors which underpin…
Rail is in the spotlight, attracting investment in the wake of pandemic-driven disruption in air travel and accelerating support for sustainable development across Europe. Meanwhile, travel companies, retailers, and foodservice operators are building…
Based in Switzerland, Givaudan is one of the leading companies in flavours and fragrances worldwide. The company sells ingredients for packaged food, beverages, nutraceuticals, home care, personal care, fabric care and oral care. Givaudan has been…
Consumers’ experience over the last two years has shown them that cooking at home can be healthier and cost effective. However, cooking at home is time consuming. Brands are responding to this with continuous innovations to enable the preparation of…
The shift to e-commerce continues in consumer appliances. E-commerce platforms see appliances as a growth opportunity, while consumers like the convenience. However, physical retailers are fighting back by providing on-the-spot services and a…
Starbucks is the leading player in specialist coffee and tea shops worldwide, with more than 33,000 outlets in 84 markets. The company has a wide geographic spread, thanks to its network of strategic licensed relationships, which enables it to…
Starbucks is the leading player in specialist coffee and tea shops worldwide, with more than 33,000 outlets in 84 markets. The company has a wide geographic spread, thanks to its network of strategic licensed relationships, which enables it to…